The Gatorade Smart Gx Bottle is a tech-enabled squeeze bottle designed to help athletes set and track their daily hydration goals. It's the heart of an ecosystem that positions Gatorade as a leading innovator in athletic performance, empowering all athletes to leverage the same platforms the pros use.

The Smart Gx Bottle provides real-time feedback and an intuitive UI in a form that fits effortlessly into any training routine. It looks like a typical sports bottle, with a small magnetic charging port and a waterproof button on the cap. Once you charge the bottle and sync it to the Gx App, color-coded LED indicators pulse around the drinking spout. Internal sensors measure each sip and update the LEDs, tracking consumption with recommended hydration via a sensor that calculates how much liquid is in the bottle when it's resting on a flat surface.

To perform at the top of their game, athletes need to know not just how much they're drinking, but what, when, and how often. That's a data problem with real world implications, and it's what the Gatorade Gx Smart Bottle is designed to solve. It looks and feels like a familiar sports bottle, but it's also a sophisticated IoT device that provides immediate feedback to athletes on their hydration habits—and longer-term insights for optimizing their performance. When paired with the Gx ecosystem of apps, sports drinks, and smart devices, the effect is transformative.

The Gatorade Gx Smart Bottle helps every athlete reach their hydration goals using technology that was developed for the pros. The bottle and app are flagship products in the Gx ecosystem that make smart hydration monitoring accessible to anyone who breaks a sweat.

The bottle's real-time hydration goal tracking includes modes for training and daily hydration on and off the field. The Gatorade Gx Smart Bottle features a personalized UI with athlete-selected LED colors and an advanced machine learning algorithm. It connects wirelessly to a companion Gx App and seamlessly integrates with other products and services in the Gx Ecosystem including the Gx Sweat Patch and Gx Pods.

The Gatorade Gx Smart Bottle was originally designed to use an impeller, a small device that spins inside the bottle to detect the amount of fluid. However, the design team encountered some challenges with this approach including issues with accuracy and reliability. The team eventually settling on a laser-based system that uses a laser to scan the inside of the bottle and calculate the amount of fluid based on the height of the liquid inside.

Other challenges the design teams overcame were:

Connectivity: The Gx Smart Bottle needed to be able to connect to smartphones and other devices to provide real-time data on hydration levels and performance. The design team had to ensure that the bottle had the necessary sensors and connectivity options to make this possible.
Durability: The bottle needed to be durable enough to withstand the rigors of sports and athletic activities. It had to be made from materials that were both strong and lightweight.

Customization: The product had to be customizable to meet the specific needs of different athletes. This meant that the design team had to create a system that allowed users to customize their hydration levels, flavors, and other preferences.

User experience: The Gx Smart Bottle had to be easy and intuitive to use. The design team had to ensure that the bottle's interface was simple and straightforward, and that users could access all of the features and information they needed with minimal effort.

The Gatorade Gx Smart Bottle delivers on a long-term commitment to innovation that began in 2014 when Gatorade teamed up with the Brazilian National Football Team to personalize athletes' hydration goals ahead of the FIFA World Cup. The system was validated with the Gatorade Sports Science Institute (GSSI) through lab and on-field research to ensure it met Gatorade's strict "backed by science" credentials.

The Gatorade Gx Smart Bottle acts as a physical extension of Gatorade's Gx app, which provides recommendations on training, nutrition, rest and hydration, all customized to the user's needs and activities. Combined with the Gx Sweat Patch, this ecosystem offers a seamless experience of sweat measurement, hydration monitoring, and performance tracking, through one digital portal.

All of this transforms Gatorade's brand, establishing it solidly in the digital realm. Gatorade has always been a sports performance brand, but the Gx ecosystem positions it as a sports technology leader, opening up new avenues for future expansion.