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Student Runner Up

Design for Social Impact Award

Core77 Design Awards 2024

It (Be) Like Dat! (The Aesthetics and Commodification of Ebonics (AAVE))

"It Be Like Dat: The Aesthetics and Commodification of Ebonics"is a publication design, deeply rooted in the goal of using design for social change. Immersed in rigorous research, I delved into systemic issues within social, political, economic, and interpersonal contexts, aiming to visually communicate these challenges to a broader audience.

Aligned with the project's goal, I then focused on crafting a visually rich book that serves as both a narrative and homage to the cultural and dialectical aspects of Ebonics. This wasn't just a study of linguistics; it was a holistic exploration of history, culture, and the dynamic artistry of a resilient community.

Typography illustrated the attitude, grammatical structures, and phonetics of Ebonics, while strategic archival imagery formed the pillars of my visual narrative. The objective was to honor and preserve the authenticity of Ebonics, firmly rejecting any notion of its illegitimacy or use for exploitation.

My solution stands as a testament to the profound significance of Ebonics—not just as a linguistic dialect but as a powerful expression of a people's history, survival, and brilliance. The design reflects my commitment to ensure that Ebonics, as a linguistic marvel, is celebrated, not just recognized. It's my tribute to the art of expression and a sincere call to recognize, appreciate, and value the Black community as the true architects of this linguistic treasure.


In 1500 or less words please describe the details of your project...

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  • Honoree

    Addis Barge

  • School

    Art Center College of Design

  • Project Team

    Professor: Tracey Shiffman

    Printer: NonStop Printing

    Binder: For the Birds Trapped in Airports

  • Category

    Design for Social Impact

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