"It Be Like Dat: The Aesthetics and Commodification of Ebonics"is a publication design, deeply rooted in the goal of using design for social change. Immersed in rigorous research, I delved into systemic issues within social, political, economic, and interpersonal contexts, aiming to visually communicate these challenges to a broader audience.
Aligned with the project's goal, I then focused on crafting a visually rich book that serves as both a narrative and homage to the cultural and dialectical aspects of Ebonics. This wasn't just a study of linguistics; it was a holistic exploration of history, culture, and the dynamic artistry of a resilient community.
Typography illustrated the attitude, grammatical structures, and phonetics of Ebonics, while strategic archival imagery formed the pillars of my visual narrative. The objective was to honor and preserve the authenticity of Ebonics, firmly rejecting any notion of its illegitimacy or use for exploitation.
My solution stands as a testament to the profound significance of Ebonics—not just as a linguistic dialect but as a powerful expression of a people's history, survival, and brilliance. The design reflects my commitment to ensure that Ebonics, as a linguistic marvel, is celebrated, not just recognized. It's my tribute to the art of expression and a sincere call to recognize, appreciate, and value the Black community as the true architects of this linguistic treasure.
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