2011 C77DA
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Mark VanderbeekenSenior Partner, Strategic Communications, Experientia
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Monica Dalla RivaEuropean Design Center Manager, Consumer and Office Business, 3M
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Lowie VermeerschFounder and Creative Director of granstudio
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Eva TeruzziDirector of Business R&D for Fiera Milano
Mark Vanderbeeken
Senior Partner, Strategic Communications, Experientia
Mark Vanderbeeken is a founding partner of Experientia, the international 30-person experience design and consultancy, based in Torino, Italy. Previously, he was Communications Manager of Interaction Design Institute Ivrea (Italy), European Communications Coordinator for the World Wide Fund for Nature (Denmark), Marketing Director of Gwathmey Siegel & Associates Architects (USA) and Chief Press Officer of Antwerp 93, Cultural Capital of Europe. He is the author of Experientia’s experience design blog Putting People First, has set up a professional blog on e-democracy, and writes for Core77. He is also a member of the Technical Committee of the EDF Sustainable Design Challenge. He studied visual and cognitive psychology at the University of Leuven, Belgium and obtained a master’s degree in cognitive psychology at Columbia University, New York.