Susan L. Sokolowski, PhD is the Founding Director and Professor of the Sports Product Design Graduate Program, at the University of Oregon. She has over 25 years of performance footwear, apparel, and equipment design experience; working at Nike, Burton Snowboards, Fila, the US Department of Defense, and tech start-ups prior to coming back to academia in 2016. Her work is holistic in nature, where consideration of the user’s body shape/dimensions, performance, sport, materials, and styling are addressed to develop innovative solutions. She is specifically focused on issues surrounding design of products for underserved populations, including women and adaptive athletes. Susan has been recognized internationally for her achievements in design and innovation, including 40+ utility and design patents, awards from the United States Olympic Committee, Nike and Volvo, and featured product at the Design Museum London.