François is a Creative Director at frog’s New York studio. His career began over a decade ago at Pentagram where he worked with clients such as Microsoft, Coca-Cola and Dell. He then joined ammunition where he was the lead designer for the original “Beats Studio ” headphones for Dr. Dre. Currently as one of frog’s creative leads, François is responsible for overseeing the vision of projects and managing the team. His work continually strives to be emotionally and intellectually engaging through balancing the use of materials, form, finish, poetry and metaphor.

Brooke is a Design leader with nearly 20 years of experience across product/UX, brand and experience. She currently leads Design for Airbnb’s Lux division as well as spearheading key strategic projects across the organization. Prior to Airbnb she was the Head of Design at Condé Nast across the portfolio of brands, and was a Creative Director at frog design working with clients such as Disney, Google, GE, Chase, and Westfield.

Haley Nahman is a culture writer and editor based in Brooklyn, New York. She was most recently the Features Director at Man Repeller, a cult women's media site covering style, culture, and advice. Today she's a freelance writer interested in exploring why humans respond to the trappings of modern life the way they do. She writes a weekly newsletter called Maybe Baby.

Founding Director and studio alchemist, Phu Hoang and has led MODU since its founding in 2012. Along with Rachely Rotem, he was awarded the 2017 Founders Rome Prize in Architecture, since 1897 an annual prize to those ”who represent the highest standards of excellence in the arts and humanities.” Phu has led the design of many projects in MODU, including the Exhale art park and the Promenade retail and office center. They have also been awarded the Emerging Voices award from the Architectural League of New York (2019) and the US-Japan Creative Artists fellowship from the National Endowment for the Arts (2018).