It is with much gratitude and admiration that we celebrate the jury alumni members of the Core77 Design Awards.
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Jury Alumni
Chloe Georgiades
Senior Industrial Designer, Cricut, Inc
2022 Commercial Equipment Jury Member
Chloe Georgiades is a Senior Industrial designer at Cricut, where she is fortunate to spend every day designing tools for creatives. Previously she worked in the consulting world, designing products for startups and Fortune 500 companies alike at NewDealDesign.
Chloe embraces a messy and iterative creative process as a means to achieving thoughtful, polished results.
She is passionate about design education and increasing diversity in the field, regularly mentoring aspiring industrial designers through programs like Offsite and Women in Design.
Chloe is based in the Bay Area where the hills and the weather suit her love of cycling perfectly.
Jim Kraimer
Director of Design - EMEA & China, Crown Equipment Corporation
2016 Commercial Equipment Jury Captain
Jim Kraimer is Director of Industrial Design for EMEA & China at Crown Equipment Corporation, which is a leading manufacturer of lift trucks and related products and services. Jim likes to dig deep into research and leverage new technologies that reimagine a new user experience. A key example is Crown’s QuickPick Remote® -- the world’s first glove-controlled order picker vehicle -- which is ushering in a new era of game-changing automation. Crown has won over 100 major international design awards and was recognized by Fast Company Magazine as Thirty Companies that Get Design. Prior to Crown, Jim developed futuristic products for Electrolux’s visionary Concept Design Team, and also worked at design consultancies in the USA and Germany. Jim holds 18 utility patents and has been a juror for Core77, iF Design and China Red Star Design awards. He studied Industrial Design under the tutelage of Paul Down, FISDA, at the University of Notre Dame.
Mike Gallagher
Vice President of Design, Crown Equipment Corporation
2015 Commercial Equipment Jury Member
Mike Gallagher is VP of Design for Crown Equipment Corporation; a manufacturer of lift trucks and related products and services. Mike oversees the global multi-disciplined Design operations and leverages his competent staff to provide strategic innovation influence to an expanding and evolving company. Before his 20 years at Crown he held various corporate design and management positions. Mike graduated from the University of Cincinnati in Design and has juried several international design competitions. Crown Design has won over 50 major international design awards and was recognized by Fast Company Magazine as Thirty Companies that Get Design.
Peter Michaelian
Head of Design, Dolby Laboratories
2020 Commercial Equipment Jury Captain
Peter Michaelian is head of design at Dolby Laboratories for products and experiences. Through industrial and environmental design, he and his team help to bring advanced audio and visual experiences to the world.
Previously, he served as creative director at frog in San Francisco. Michaelian received undergraduate and master’s degrees from The Cooper Union in New York City and taught as an adjunct professor of design at The Cooper Union, University of California-Berkeley and California College for the Arts. He is named on 58 patents and 25 international design awards.
Stephanie Szarwark
Senior Visual Designer, Enlisted Design
2021 Commercial Equipment Jury Member
Stephanie is a Senior Visual Designer at Enlisted Design, a visual and industrial design agency based in Oakland, CA where she brings brands to life through tangible visual design. Previously, she was a freelance brand designer, working with small Bay Area startups and large companies such as: Clif Bar, Nestlé, Ancestry, and Waymo (Alphabet). These projects ranged from packaging design to digital product illustrations to copywriting and art direction. Her diverse experience led her to specialize in helping clients hone their brand stories to better resonate with customers. Stephanie is particularly passionate about bridging the gaps between design and business strategy, and helping more people engage their own creative thinking.
Alejandra Castelao
Industrial Design Lead, Fjord
2021 Commercial Equipment Jury Member
Alejandra is an Industrial Design Lead based out of the San Francisco Bay Area, currently working at Fjord - part of Accenture Interactive. Born and raised in Mexico City, she holds a BA in Industrial Design and an MFA in Interdisciplinary Design. Alejandra has over 10 years experience working with multiple Fortune 500 companies, as well as early stage startups, helping them transform ideas into reality. She specializes in designing solutions that take place at the intersection of digital and physical. Over the years she's worked on a variety of projects that range from design research, usability testing and alignment workshop facilitation all the way to end-to-end design and shipping of full-fledged, consumer-facing experiences and products.
Prior to joining Fjord she worked for other design consultancies such as frog design. Most recently, she had the opportunity to lead the physical experience design, interior architecture and custom tech solutions of concierge-style medical facilities for Forward, an innovative Healthcare startup named one of Time Magazine's best 25 inventions.
Brian Case
Vice President R&D, Fresenius Kabi
2017 Commercial Equipment Jury Member
Brian Case is a Vice President of Research and Development for Fresenius Kabi's Medical Device Division. Brian has over twenty years of experience in developing products from conceptualization to market launch. He has spent the last ten years focusing on the development of apheresis technology. The latest example is Fresenius Kabi’s AmiCORE® Advanced Platelet Apheresis System. Prior to joining Fresenius Kabi, Brian led the advanced research team at Cook Medical focusing on the development of stents and tissue engineered valves. Brian helped Cook launch their first self-expanding stent Zilver®. In addition, Brian has extensive experience in user interface design and usability evaluations. Brian is a prolific inventor and has over 70 patents.
Brian has a master's degree in Engineering Management from Rose-Hulman Institute of Technology and a bachelor's degree in Engineering Mechanics from the University of Illinois. He is a licensed Professional Mechanical Engineer and a certified Project Management Professional.
Kendra Byrne
Group Product Manager, Google DeepMind
2024 Commercial Equipment Jury Member
Kendra is a Group Product Manager at Google DeepMind where she leads product innovation for new research products. For the last 5 years, Kendra has worked with teams to ground research in user-centered needs and help bring new technologies to life.
Before joining Google DeepMind, Kendra held product leadership positions at X the Moonshot Factory, Bot & Dolly, and Formant. At X, she co-founded the project that graduated as Intrinsic, a robotics software and AI company at Alphabet. At Bot & Dolly, Kendra was responsible for developing easy to use interfaces for robotics in cinematography and visual eects.
Mesve Vardar
Director of Industrial Design, Humanscale
2017 Commercial Equipment Jury Member
Mesve Vardar is the Director of Industrial Design at Humanscale. With a decade of Humanscale experience behind her, Mesve Vardar has been a key contributor to a number of celebrated Humanscale products, including the Red Dot award-winning T7 Mobile Technology Cart. She joined the company in 2006 as a designer after earning a Master of Arts in Industrial Design from Pratt Institute. Before accepting the role of Design Director, Vardar worked as a Senior Industrial Designer and Researcher. In this capacity she worked on product development and research across categories, including seating, monitor arms, healthcare and lighting. Having conducted dedicated research into the future workplace, she is motivated by front-end thinking and the broad impact Humanscale can have on the changing office.
Hanna Bossmark
Senior Industrial Designer, Independent
2022 Commercial Equipment Jury Member
Hanna Bossmark is an independent designer based in San Francisco with focus on making products and experiences that connect purpose, culture, beauty and commercial viability. Previously, Hanna led industrial design efforts at Branch Creative, and also worked for IDEO, Ammunition and Zound, turning ideas to reality for companies such as Hims, Equal Parts, Lyft and Urbanears.
Outside of design work, Hanna is a certified yoga teacher and founder of Space For Stillness, creating tools to encourage meditation practices in promotion for a healthy lifestyle.
Kiefer Limeback
CEO, Limeback Group Inc, Limeback media, @toolaholic
2018 Commercial Equipment Jury Member
Early on, Kiefer started his career as a professional remodel contractor in Toronto, where he developed his skill using tools and equipment ranging from hand tools to large scale heavy machinery.
When Instagram was in its infancy, he started a page (@toolaholic) where he could discuss tools and techniques amongst the community to better the industry. This quickly blossomed into more detailed media and articles, landing him partnerships with some of the largest names in the industry. He currently works with leaders in power tools and construction products such as Milwaukee, Dewalt, Festool, Fein, Makita, and many more, developing and testing new tools and jobsite solutions. He also writes for publications such as Fine homebuilding and Canadian contractor magazine.
His media company serves an as outlet to show the world the latest in power tools, and also to product detailed content to help our younger generation learn more about tools and techniques.
Greg McNamara
Founder, Mast
2019 Commercial Equipment Jury Member
Greg McNamara is an award-winning designer and creative leader.
He is a founder of Mast, a collaborative product studio that crafts interwoven experiences. They create cohesive product experiences through physical objects and services, that aim to be transformative. At Mast, Greg focuses on working fusing technology and material innovation with his passion for brand storytelling. Recent work includes working on a new paradigm for a connected experience design for Lexus, a wearable platform and branding for Loopd, crafting a new design language for Pearl Izumi's running team, and designing headphones and interfaces for a VUI platform for OV.
Previously Greg was the global head of design & innovation at Sol Republic. Greg led the design team from day one, defining the brand with a small team and shaping product strategy through the growth phase to build a globally successful brand with a passionate following. Greg has been part of teams at Astro Studios, One & Co, Lunar, and Frog Design over the years. Before working in consumer electronics, he was nurturing his enduring love of sneakers as a footwear designer; at North Face in the advanced concepts group, and for New Balance.
Jaime Moreno
Founder and Creative Director, Mormedi
2016 Commercial Equipment Jury Member
Born and raised in Madrid, Jaime started Architecture at the Polytechnic University of Madrid but shortly after moved to Switzerland where he achieved a Degree in Industrial Design at the Art Center College of Design. He has upgraded his studies taking seminars at Harvard, IESE, IE and St. Louis University Business School.
After graduating he worked as a design consultant for Philips at the Domestic Appliances department in The Netherlands.
From this experience, he decided to found in 1998 his own company, Mormedi, a design consultancy that innovates through customer experience, with a strategic approach, delivering service design, industrial design and digital experiences.
The company now includes a multidisciplinary and a highly skilled team of designers, strategists, engineers, business development consultants and marketing specialists. Mormedi covers many sectors in a wide variety of typologies, ranging from banking, airlines, telecommunications, consumer electronics, energy, etc. The 70% of its turnover comes from abroad, working for 12 companies that belong to the "Fortune 500” list.
Jaime combines his dedication to Mormedi, as CEO and Creative Director, with a passion for design which has led him to take part as a member of the jury in several competitions and to give conferences in Spain, UK, Denmark, Japan and Hong Kong. He is also a member of the Design Management Institute (DMI), the Industrial Designers Society of America (IDSA), and the International Forum Design (IF).
Jaime has been awarded with the “2015 National Design Award” in the Professional’s Category, given by the Spanish Ministry of Economy and Competitiveness.
Erik Askin
Associate Design Director, NewDealDesign
2019 Commercial Equipment Jury Member
Erik is an Industrial Design Manager at NewDealDesign. Hands-on and fully committed to the craft, Erik strives to push design excellence through all phases of the process. Erik has worked on everything from wearables to autonomous vehicles, building relationships with both small startups and Fortune 500 companies. Notable works include Fitbit (Alta, Blaze, Charge2, Flex2), Helm Personal Server, Postmates Serve Autonomous Delivery Robot, and Solo Gelato.
A graduate of the Rhode Island School of Design, Erik moved to San Francisco in 2012 after spending several years in the medical industry at Keytech inc. When not at work, he can often be found on two wheels.
Tom O'Connor
Industrial Designer, PDT
2017 Commercial Equipment Jury Captain
Thomas O'Connor is an awarded Industrial Design consultant who thrives at the intersection of business, technology and user-centered design. He began consulting for PDT in 2010 where he's led multi-disciplinary teams ranging from start-ups to Fortune 500 companies. PDT is a Chicago based product development consultancy specializing in fast moving, regulated and complex industries ranging from medical devices, aerospace, consumer electronics, laboratory equipment and tactical communication devices.
Thomas has consulted for clients including AbbVie, Hospira, Smiths Medical, Harris, Thermofisher, Siemens, Bosch, 3M, Weber, McDonalds and Intel.
Most recently Thomas spent 4 months working in Shanghai as a consultant for Sinowell. Thomas led research and product development to help bring innovation to the commercial horticulture and hydroponics industry. Sinowell is a manufacturer and wholesaler of horticulture and hydroponics equipment.
Thomas is active in the Chicago start-up community, serves as a judge in Chicago's Tech Week Launch Competition and is an Industrial Design mentor at University of Illinois at Chicago.
Thomas grew up in the Motor City and received his BFA in Industrial Design from the College for Creative Studies in Detroit.
Anton Ljunggren
Director of Global Design and Innovation, PepsiCo
2020 Commercial Equipment Jury Member
Anton Ljunggren is a Director of Global Design and Innovation at PepsiCo where he works on building new businesses to unlock behavior change in health and environmental sustainability. Prior to PepsiCo Anton was the head of design at, clean energy startup, BioLite, bringing electricity, lighting and clean air cooking to hundreds of thousands of users in emerging markets. He also worked at frog and Smart Design where he designed products and experiences for companies including Cisco, Disney, Google, Hewlett Packard, Intel, Nike, Panasonic and Skype. His work has garnered global recognition winning awards including from CES, Core77, FastCo, IDSA, IF, Spark and Red Dot.