Jury Alumni

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  Martha Cotton

  Partner, gravitytank

  2015 Service Design Jury Member

  Martha is a Partner at gravitytank and has led the Research Discipline since the spring of 2008 when she joined the firm. She began her career at eLab in 1990s, and since then has worked across a wide variety of industries plying her skills as an applied ethnographer and business consultant. Stints include leadership roles at Sapient, Hall & Partners, and HLB. Clients are numerous and range from General Mills to General Motors; from SCJ to J&J; from Fidelity (Investments) to Security (U.S. Department of).Martha holds a BA in English from Indiana University and an MA in Performance Studies from Northwestern University. She is currently adjunct faculty at Northwestern University's Kellogg School of Management and the McCormick School of Engineering. Martha is former co-chair and current Advisory Committee member of the Ethnographic Praxis in Industry Conference (EPIC). She is also a contributing author in The Handbook of Anthropology and Business (Left Coast Press, May 2014).

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  Adam Lawrence

  Co-Founder, WorkPlayExperience

  2015 Service Design Jury Member

  Adam Lawrence is a change facilitator, stand-up comedian and professional actor with a background in psychology and the global automotive industry. For years he has been using expertise gained in the world of theater, film, music and storytelling to help organizations influence and impress their customers and partners. He has been a pioneer in the use of full-bodied development tools in service design, and in his focus on the dramatic arcs of experiences. Adam is co-founder of WorkPlayExperience, and co-initiator of the Global Service Jam - the world's biggest ever service design event (so far). Follow him on Twitter:@adamstjohn