Jury Alumni

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  Gretchen Anderson

  Head of Design, PG&E

  2018 Commercial Equipment Jury Member

  Gretchen spent the first part of her career in design consulting for firms like frog, Cooper, and LUNAR. Currently, she is head of design at PG&E, California’s largest energy company where she’s helping to build the energy company of the future. Previously, she led the design of the hardware and software of a next-generation surgical system and was VP of Product at GreatSchools.org.
  
  Gretchen is a frequent speaker on design topics including the changing role of design in the age of artificial intelligence and bridging physical and digital design. Gretchen has also taught design methods and design thinking in a variety of settings including Stanford and UC Berkeley.
  
  Her past clients include Virgin Records, Samsung, Johnson & Johnson, and Starbucks. Gretchen is a Bay Area native who left only long enough to get a bachelor’s degree from Harvard in History & Literature.

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  Stuart Harvey Lee

  Founder, Prime Studio

  2023 Commercial Equipment Jury Captain

  Stuart Harvey Lee is the Founder of Prime Studio, a Product + Brand design consultancy based in NYC. He started his career as a Mechanical Engineer working in a steelworks before discovering his passion for Industrial Design whilst earning his Masters Degree at the Royal College of Art.
  
  He moved to New York in 1991 and cut his teeth working at both Smart Design and Able Design before founding Prime Studio in 1998. At Prime, Stuart is fortunate to work with a wide range of clients from global companies like Unilever and Bayer to startups like Harry’s and Welly. Most importantly he relishes designing products which make a meaningful difference to people’s lives.
  
  When he’s not designing Stuart can either be found challenging himself to ride the hills of the Hudson Valley on his favorite bike or desperately trying to cultivate his asparagus bed.

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  Joshua Taylor

  CEO, Product EVO

  2023 Commercial Equipment Jury Member

  Josh Taylor is the CEO of Product EVO, a surfer dude, and a secret weapon for overwhelmed founders and product managers. He believes passion without good strategy is wasted energy. So he's on a mission to make successful products predictable and repeatable. His approach is to align the product development process with first principles for demand generation.
  
  Through Product EVO, Josh has helped develop hundreds of products and solved countless product development challenges along the way. He's created a curriculum for lean market research and product strategy for high-growth companies with limited time and resources.
  
  Outside of Product EVO, Josh is a landlocked surfer. He moves abroad with his family in the summers to chase waves during the big wave season in Central America. He is always looking for ways to expand his thinking about what is possible for his life and take massive action to live that way.
  

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  Joe Hebenstreit

  CEO, Shaper

  2018 Commercial Equipment Jury Captain

  Joe Hebenstreit is the CEO of Shaper, a human-involved robotics company focused on dissolving barriers between human intuition and machine tool automation. Shaper’s Origin is a handheld CNC router that employs computer vision and real-time positional motor control to auto-correct for imprecise hand movements and enable entirely new fabrication possibilities. Prior to Shaper, Joe led the Product Design & Engineering team responsible for Glass hardware development at Google X. He began his engineering career in the automotive industry before earning his product development stripes at frog while tackling projects across a wide range of industries including medical devices, wearables, home appliances, industrial equipment and consumer electronics. His reputation for shepherding new technology out of the prototyping lab and into consumer products led him to Amazon’s Lab126 in its earliest days of hardware development. At Amazon, he helped usher enabling technologies like touch interfaces and front-lighting to generations of Kindle e-readers.

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  Jonathan Kim

  Senior Industrial Designer, Shopify

  2021 Commercial Equipment Jury Member

  Jonathan is a Senior Industrial Designer based in Toronto, Ontario. After 5 years of working in San Francisco as a core part of frog's industrial design team, Jonathan moved to Canada in early 2020 to pursue a new adventure with e-commerce powerhouse, Shopify. His experience as a design consultant spans across leading brands and start-ups in the tech, retail, automotive, government, and healthcare industries. As a part of Shopify’s budding hardware division, Jonathan works at the forefront of commerce innovation, bridging the gap between digital and physical in the retail arena.
  
  Born and raised in the Northern Virginia/ DC area, Jonathan is an east-coast creative looking to make lasting, meaningful products and experiences. Though his expertise lies in physical products, he believes that excellent, culture-shifting design comes from the convergence of multiple disciplines and diverse perspectives.

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  Anthony Prats

  Product Lead, Robotics & Automation, Stealth Startup

  2024 Commercial Equipment Jury Member

  From creating lovable robot sidekicks to defining the future of food, Anthony Prats is a product and design leader with a decade of experience building category-defining hardware and software products. He got his start at Anki, helping to bring their Cozmo robot to life, built a molecular beverage printer at Cana, and explored the future of human-robot interaction at Google. He currently leads robotics and automation efforts at a stealth startup in the food space.

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  Spencer Wright

  Proprietor, ThePrepared.org

  2018 Commercial Equipment Jury Member

  Spencer Wright is a writer, operator, and mechanical designer living in New York City. At theprepared.org he runs a weekly newsletter on manufacturing, logistics, and the business of hardware product development. By day he works on industrial 3D printing software at nTopology.
  
  With a formal education in English syntax, Spencer built his project management experience in construction, learned to machine and weld building custom bicycle frames, and cut his engineering teeth designing structural and actuator assemblies for robotic sliding doors.

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  Dan Formosa, Ph.D

  Founder, ThinkActHuman

  2023 Commercial Equipment Jury Member

  Dan consults with companies worldwide on design and innovation. An early proponent of “design for all” (a.k.a. Inclusive Design), he also lectures internationally on research and the future of design. He is the recipient of numerous design awards and has appeared in several documentary films.
  Dan holds degrees in product design, ergonomics and biomechanics. He recently established ThinkActHuman, a consultancy named to reflect his goal, design for a better world. He also co-founded 4B Collective, focused on design and gender, and co-founded the Masters in Branding program at the School of Visual Arts in New York.
  In other work, he co-authored / co-illustrated the Baseball Field Guide, a bestselling book using principles of information design to explain the complex rules of baseball. He’s host of the successful YouTube series “Well Equipped,” produced by Epicurious for Condé Nast, critiquing in a less-than-serious way the usability of various odd kitchen gadgets.
  

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  Pepin Gelardi

  Co-Founder, Tomorrow Lab

  2023 Commercial Equipment Jury Member

  Pepin Gelardi works at the intersection of purpose and possibility, exploring the role of entrepreneurship and technology in solving future-facing problems. He has cultivated a skill set deep in idea development, user insights, concept visualization, form development, hardware prototyping, mechanism design and manufacturing.
  As a teenager, Pepin developed products for his family’s injection molding business. He holds a BSME from Columbia University, New York and a Post-Baccalaureate Diploma in Industrial Design from Scuola Politecnica di Design, Milan, Italy.
  
  He Co-founded Tomorrow Lab® in 2010 and leads the Industrial Design and Mechanical Engineering teams to invent and develop new, impactful hardware products. Prior to Tomorrow Lab®, he developed new CPG ideas, products, and brands at Fahrenheit 212 and Procter & Gamble.
  
  After hours, Pepin teaches workshops in design, creates costumes and toys with his twin children, and creates site-specific art with his wife Teresa.
  

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  Jon Grossman

  Senior Industrial Designer, Verily Life Sciences

  2021 Commercial Equipment Jury Captain

  Jon is a senior industrial designer at Verily, Alphabet's healthcare & technology company, where he leads design and UX for a range of medical devices and their connected services. He collaborates with scientists, engineers, clinical experts, designers, and researchers to break technology out of the lab, and productize cutting edge innovations to help people live healthier lives.
  
  Previously, he was an industrial designer at frog in San Francisco, where he consulted with startups and corporations to turn research insights into product opportunities.

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  Dan Harden

  President, CEO & Principal Designer, Whipsaw

  2015 Commercial Equipment Jury Captain

  Dan is President, CEO, Principal Designer and cofounder of Whipsaw Inc., a highly acclaimed design firm in Silicon Valley, California. Whipsaw designs products and experiences for companies around the world, from Fortune 100’s to startups.
  
  Dan is a hands-on designer and directs the strategic and conceptual direction of most client accounts. Throughout his prolific career Dan has designed hundreds of highly successful products ranging from baby bottles to supercomputers. Fast Company magazine selected Dan as one of “The 100 Most Creative People in Business 2014”, calling him “design’s secret weapon”. Fast Company also ranked Whipsaw among the ‘Top 5 design firms in the world’ in 2009 and they featured Dan as a ‘Master of Design’ in 2005.
  
  Dan frequently lectures on design topics at universities and conferences, including being keynote at the Australia Design Forum; keynote at the Wuxi Design Conference ; keynote and Chairman of the IDSA National Conference Collideoscope (’02), and he was a United Nations Design Delegate to China in ’98. Prior to cofounding Whipsaw in 1999, Dan was the President of Frogdesign where he designed many notable products and led the company for ten years. Before joining Frogdesign in 1989 he was a lead designer at Henry Dreyfuss Associates. In the early eighties Dan interned with design master George Nelson. He also interned at Hewlett Packard and Richardson Smith (later became Fitch). Dan graduated from the University of Cincinnati, College of Design, Architecture and Art in 1982.