Jury Alumni

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  Eric Noble

  Professor, Vehicle Technology, Art Center College of Design

  2016 Transportation Jury Captain

  Eric is founder and president of The CARLAB, an advanced automotive consulting firm which helps manufacturers and suppliers plan and design new vehicles. Founded in 1999, it is the most influential auto product consultancy in North America, serving carmakers from Nissan to Ferrari, Toyota, VW, Honda and Subaru, in addition to industry suppliers such as Continental, global auto clubs and the energy industry.
  Eric is also Professor of Vehicle Technology at Art Center College of Design in Pasadena, where most of the world’s top car designers are trained.
  He is a frequent media commentator and analyst on the auto industry, and a member of the Motor Press Guild.
  In addition to his professional activities, Mr. Noble is a longtime environmental volunteer with the Sierra Club, and enjoys surfing and off-road camping with his wife and two sons.

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  Alex Alexiev

  Automotive Designer, McLaren

  2016 Transportation Jury Member

  Alex is a designer at McLaren Automotive in the UK since 2013. His work at McLaren includes, production, advanced and bespoke customer projects through McLaren Special Operations.
  
  Prior to joining McLaren he worked with a So-cal EV start-up to develop an electric platform for limited production in Newport Beach. He has worked in a variety of studios such as Polaris Industries, Volvo (VMCC), Toyota ADV Design (Tokyo), and Misha Design (LA) during his studies.
  Alex is a Graduate with Honors (12’) of Art Center College of Design in Pasadena, where most of the world’s top car designers are trained. Some of his work can be seen in the Petersen Automotive Museum, within the design process showcase. In addition to his professional activities, Alex is a outdoor fanatic, tennis player, and dedicated car enthusiast.

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  Anne Asensio

  Vice President Design Experience, Dassault Systèmes

  2016 Transportation Jury Member

  After 30 years in various executive and design management positions in the automotive industry, Global Executive Director at General Motors in charge of the Design of the group's eight brands, and Renault Design Director for the Twingo, Clio & Scénic programs, Anne ASENSIO joins Dassault Systèmes in 2008 as Vice President Design Experience. She created the "Design" discipline and design research department of Dassault Systèmes as well as the DESIGNStudio entity, bringing together a multidisciplinary team in innovation strategy through design, experience design, upstream thinking, design research, design management.
  
  Advocating a participatory approach with regard to new technologies and virtual universes, the DESIGNStudio supports Dassault Systèmes’ customers in fast-growing industrial sectors in their needs for transformation, digital and sustainable innovation, towards new business models for a circular economy, towards virtuous design processes, as a manifestation of their value proposition to their end customers. Anne collaborates with designers, artists, maverick thinkers, innovators in diverse industry and public sectors. Imagining alternatives strategies to transform the world we live in in a more sustainable and desirable one, Anne enables cross-thinking, colliding nature inspired and technological approaches through creation and ultimately leverage the value of design for users, citizens and humans’ well-being.

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  Demian Horst

  Programme Director - MFA Transportation Design, Umeå Institute of Design

  2016 Transportation Jury Member

  Demian Horst is since 2009 Programme Director for Transportation Design at Umeå Institute of Design (UID), Umeå University, Sweden. UID provides one of the world’s most highly ranked design educations and Demian started in his current position as the youngest director for a masters programme in the history of the school. Prior to this he has worked several years at General Motors in Germany, had a strong cooperation with Saab Automobile during his master studies, developed applied research together with Volvo Truck Corporation and also dedicated a few years in his early career to designing busses and coaches. Demian holds an MA from UID in Sweden and a BA acquired in his native Brazil.
  
  At the Umeå Institute of Design he is also a member of the leadership group, holding strategic collaboration matters as his main responsibility. Being very aware of the importance that transportation has on quality of life, his task is to promote the generation of new knowledge on the subject and to continuously develop the best conditions to educate highly skilled, responsible and creative transportation designers for the industry of the future.