Jury Alumni

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  Afshin Mehin

  Lead Designer, Card79

  2024 Commercial Equipment Jury Captain

  Afshin Mehin is the founder of Card79, a creative studio based in San Francisco. The studio focuses on tackling complex and future-facing projects, working on everything from Brain Computer Interfaces to Autonomous Vehicles for agile Startups like Postmates as well as large companies like Amazon and Lululemon. Afshin’s experience blends the old and new, having worked for traditional furniture designers like BarberOsgerby and Terence Conran as well as futuristics institutions such as M.I.T. ’s Media Lab Europe and Elon Musk’s Neuralink.

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  Kendra Byrne

  Group Product Manager, Google DeepMind

  2024 Commercial Equipment Jury Member

  Kendra is a Group Product Manager at Google DeepMind where she leads product innovation for new research products. For the last 5 years, Kendra has worked with teams to ground research in user-centered needs and help bring new technologies to life.
  
  Before joining Google DeepMind, Kendra held product leadership positions at X the Moonshot Factory, Bot & Dolly, and Formant. At X, she co-founded the project that graduated as Intrinsic, a robotics software and AI company at Alphabet. At Bot & Dolly, Kendra was responsible for developing easy to use interfaces for robotics in cinematography and visual eects.

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  Rhys Newman

  Global Head of Design & User Experience, ABB E-Mobility

  2024 Commercial Equipment Jury Member

  Rhys is the Global Head of Design & User Experience at ABB E_Mobility. He previously worked as a consultant and led multi-disciplinary Design teams at Google X's Everyday Robots, Casper Sleep, NOKIA, and Lego. He co-founded his entrepreneurial venture, OMATA in 2015.
  As a Design Leader, he has a reputation for building happy and motivated studios where designers want to work, creativity is the priority, and innovation happens. He is obsessed with nurturing cultures of creativity, optimism, and the value of Design and Designing as a perspective and a practice.
  Rhys has a Master’s Degree in Product Design from the Royal College of Art in London, and a First Class Bachelor of Arts Degree from the University of Wales, Cardiff, UK. He has been a part-time lecturer at Art Centre, Pasadena; Goldsmiths University, London; Denmark Design School, Copenhagen; and the Royal College of Art, London. He has also served on the jury of numerous competitions, was Chair of the IDSA IDEA Awards, and has multiple patents.

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  Anthony Prats

  Product Lead, Robotics & Automation, Stealth Startup

  2024 Commercial Equipment Jury Member

  From creating lovable robot sidekicks to defining the future of food, Anthony Prats is a product and design leader with a decade of experience building category-defining hardware and software products. He got his start at Anki, helping to bring their Cozmo robot to life, built a molecular beverage printer at Cana, and explored the future of human-robot interaction at Google. He currently leads robotics and automation efforts at a stealth startup in the food space.

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  Stuart Harvey Lee

  Founder, Prime Studio

  2023 Commercial Equipment Jury Captain

  Stuart Harvey Lee is the Founder of Prime Studio, a Product + Brand design consultancy based in NYC. He started his career as a Mechanical Engineer working in a steelworks before discovering his passion for Industrial Design whilst earning his Masters Degree at the Royal College of Art.
  
  He moved to New York in 1991 and cut his teeth working at both Smart Design and Able Design before founding Prime Studio in 1998. At Prime, Stuart is fortunate to work with a wide range of clients from global companies like Unilever and Bayer to startups like Harry’s and Welly. Most importantly he relishes designing products which make a meaningful difference to people’s lives.
  
  When he’s not designing Stuart can either be found challenging himself to ride the hills of the Hudson Valley on his favorite bike or desperately trying to cultivate his asparagus bed.

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  Dan Formosa, Ph.D

  Founder, ThinkActHuman

  2023 Commercial Equipment Jury Member

  Dan consults with companies worldwide on design and innovation. An early proponent of “design for all” (a.k.a. Inclusive Design), he also lectures internationally on research and the future of design. He is the recipient of numerous design awards and has appeared in several documentary films.
  Dan holds degrees in product design, ergonomics and biomechanics. He recently established ThinkActHuman, a consultancy named to reflect his goal, design for a better world. He also co-founded 4B Collective, focused on design and gender, and co-founded the Masters in Branding program at the School of Visual Arts in New York.
  In other work, he co-authored / co-illustrated the Baseball Field Guide, a bestselling book using principles of information design to explain the complex rules of baseball. He’s host of the successful YouTube series “Well Equipped,” produced by Epicurious for Condé Nast, critiquing in a less-than-serious way the usability of various odd kitchen gadgets.
  

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  Pepin Gelardi

  Co-Founder, Tomorrow Lab

  2023 Commercial Equipment Jury Member

  Pepin Gelardi works at the intersection of purpose and possibility, exploring the role of entrepreneurship and technology in solving future-facing problems. He has cultivated a skill set deep in idea development, user insights, concept visualization, form development, hardware prototyping, mechanism design and manufacturing.
  As a teenager, Pepin developed products for his family’s injection molding business. He holds a BSME from Columbia University, New York and a Post-Baccalaureate Diploma in Industrial Design from Scuola Politecnica di Design, Milan, Italy.
  
  He Co-founded Tomorrow Lab® in 2010 and leads the Industrial Design and Mechanical Engineering teams to invent and develop new, impactful hardware products. Prior to Tomorrow Lab®, he developed new CPG ideas, products, and brands at Fahrenheit 212 and Procter & Gamble.
  
  After hours, Pepin teaches workshops in design, creates costumes and toys with his twin children, and creates site-specific art with his wife Teresa.
  

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  Helen Maria Nugent

  Dean of Design, California College of the Arts (CCA)

  2023 Commercial Equipment Jury Member

  Helen Maria Nugent has been leading progressive innovation in art and design education for over 25 years. Currently, she is the Dean of Design at California College of the Arts (CCA) in San Francisco where she oversees 9 graduate and undergraduate design programs including an MBA in Design Strategy. She envisions the Design Division at CCA as a sanctuary for those with radical curiosity, where wonder and imagination are amplified through rigor and craft.
  Previously she was a professor at the School of the Art Institute of Chicago where she founded the Designed Objects programs that cultivate a reciprocal relationship between products and humanity. In the way-back machine, she was the co-director of the transformative and aptly named, Workshop for Art Research and Practice (WARP), a radical foundation program for artists and designers at the University of Florida.
  
  Helen Maria is also the co-founder of Haelo Design, an interdisciplinary research-oriented design studio that is undertaking the transition from object design to strategic futuring.
  

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  Joshua Taylor

  CEO, Product EVO

  2023 Commercial Equipment Jury Member

  Josh Taylor is the CEO of Product EVO, a surfer dude, and a secret weapon for overwhelmed founders and product managers. He believes passion without good strategy is wasted energy. So he's on a mission to make successful products predictable and repeatable. His approach is to align the product development process with first principles for demand generation.
  
  Through Product EVO, Josh has helped develop hundreds of products and solved countless product development challenges along the way. He's created a curriculum for lean market research and product strategy for high-growth companies with limited time and resources.
  
  Outside of Product EVO, Josh is a landlocked surfer. He moves abroad with his family in the summers to chase waves during the big wave season in Central America. He is always looking for ways to expand his thinking about what is possible for his life and take massive action to live that way.
  

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  Christopher Kuh

  VP, Industrial Design Studio, Ammunitiongroup

  2022 Commercial Equipment Jury Captain

  Christopher joined Ammunition in 2008, and has played an integral role within the studio’s ID group to create meaningful product experiences for clients such as Beats by Dre, Polaroid, Skype and Sky, as well as numerous startups. In his current role, Christopher focuses on managing Ammunition’s ID team, providing ongoing project leadership, coordination, creative direction and mentoring.

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  Hanna Bossmark

  Senior Industrial Designer, Independent

  2022 Commercial Equipment Jury Member

  Hanna Bossmark is an independent designer based in San Francisco with focus on making products and experiences that connect purpose, culture, beauty and commercial viability. Previously, Hanna led industrial design efforts at Branch Creative, and also worked for IDEO, Ammunition and Zound, turning ideas to reality for companies such as Hims, Equal Parts, Lyft and Urbanears.
  
  
  Outside of design work, Hanna is a certified yoga teacher and founder of Space For Stillness, creating tools to encourage meditation practices in promotion for a healthy lifestyle.

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  Chloe Georgiades

  Senior Industrial Designer, Cricut, Inc

  2022 Commercial Equipment Jury Member

  Chloe Georgiades is a Senior Industrial designer at Cricut, where she is fortunate to spend every day designing tools for creatives. Previously she worked in the consulting world, designing products for startups and Fortune 500 companies alike at NewDealDesign.
  
  Chloe embraces a messy and iterative creative process as a means to achieving thoughtful, polished results.
  
  She is passionate about design education and increasing diversity in the field, regularly mentoring aspiring industrial designers through programs like Offsite and Women in Design.
  
  Chloe is based in the Bay Area where the hills and the weather suit her love of cycling perfectly.

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  Chadwick Harber

  Industrial Design Director, Airbnb

  2022 Commercial Equipment Jury Member

  Chad has been leading design in a range of innovative environments, such as start-ups, consultancies and corporations. At Airbnb, Chad collaborates with a small group of highly creative and curious wizards building the future of living, consumption and sharing. After studying in Canada where he grew up, Chad moved to the bay area, where he has been designing products with Fitbit, Microsoft and Google among others for the past 15 years. Chad believes that good design has power in minimalism yet still values warmth and humanity in its perception. For a design to be truly meaningful, it needs to be loved by the people that use it, as well as engaging viscerally and intellectually.
  
  In his spare time, Chad loves designing and renovating his mid century home, riding his bike and cooking with friends.

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  Nicolas Lenotte

  Senior Designer, Ammunition LLC

  2022 Commercial Equipment Jury Member

  Nicolas joined Ammunition in 2014. As a senior designer, he works closely with clients to help shape ideas into elegant, manufacturable solutions. Notable examples of his work include the UNICEF Kid Power Band, the Polaroid Hoop camera, and the Ammunition X Gantri Gio lighting collection.
  
  Originally from a small town in France, Nicolas grew up finding inspiration and beauty in ordinary objects which eventually led him to pursue a career in industrial design. Prior to joining Ammunition, he worked with companies including Decathalon, Electrolux, and frog design. Nicolas graduated with a master’s degree in industrial design from ISD in France. His work has been featured in TIME magazine and was recognized by IDEA, Fast Company, Core77 and the Halo design awards.

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  Jon Grossman

  Senior Industrial Designer, Verily Life Sciences

  2021 Commercial Equipment Jury Captain

  Jon is a senior industrial designer at Verily, Alphabet's healthcare & technology company, where he leads design and UX for a range of medical devices and their connected services. He collaborates with scientists, engineers, clinical experts, designers, and researchers to break technology out of the lab, and productize cutting edge innovations to help people live healthier lives.
  
  Previously, he was an industrial designer at frog in San Francisco, where he consulted with startups and corporations to turn research insights into product opportunities.

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  Ara Acle

  Senior Industrial Designer, Casper

  2021 Commercial Equipment Jury Member

  Ara Acle is a Bay Area native currently based in Oakland, CA. After graduating from San Jose State University, Ara spent time at many of the top San Francisco design consultancies. For 4 years he was an Industrial Designer at Frog where he led projects for clients in sectors ranging from consumer electronics, AR experiences, medical products, and environmental installations. Ara is currently a Senior Industrial Designer at Casper where he is helping the brand build sleep products that bring a sense of joy and comfort to consumers.