Jury Alumni

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  Hillary Coe

  Design Leader

  2024 Transportation Jury Member

  Hillary is an Emmy award-winning, hands-on design leader utilizing bold, disruptive multi-platform innovations to solve the world’s greatest challenges. As SpaceX's first Director of Design, she successfully defined the visual strategy and narrative for human spaceflight in the 21st century through NASA’s Commercial Crew program. She led efforts to conceptualize human experience for future spacecraft, while also leading ground-up product development for the high-speed satellite internet service Starlink.
  She is a commercial pilot, astronaut candidate, drag racing record holder and advocate for young women and men entering STEM fields.

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  Roger Kellenberger

  Swiss Army Knife of Design

  2024 Consumer Technology Jury Member

  I consider myself a versatile 'Swiss Army Knife' of design, focusing on connecting the dots between brand, product, and user by emphasizing human-centered design to maintain a value-oriented experience. Initially trained by fuseproject and Studio F.A. Porsche, I have spent the past fifteen years working for leading design studios in Europe, the USA, and Asia. During this time, I collaborated with startups and Fortune 500 companies across multiple industries, picking up a few design awards every now and then. Being naturally curious, I am fascinated by human-machine collaboration as part of the creative process and always wondering what’s next.

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  Roger Kellenberger

  Swiss Army Knife of Design

  2024 A/V & Photography Equipment Jury Member

  I consider myself a versatile 'Swiss Army Knife' of design, focusing on connecting the dots between brand, product, and user by emphasizing human-centered design to maintain a value-oriented experience. Initially trained by fuseproject and Studio F.A. Porsche, I have spent the past fifteen years working for leading design studios in Europe, the USA, and Asia. During this time, I collaborated with startups and Fortune 500 companies across multiple industries, picking up a few design awards every now and then. Being naturally curious, I am fascinated by human-machine collaboration as part of the creative process and always wondering what’s next.

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  Rhys Newman

  Global Head of Design & User Experience, ABB E-Mobility

  2024 Commercial Equipment Jury Member

  Rhys is the Global Head of Design & User Experience at ABB E_Mobility. He previously worked as a consultant and led multi-disciplinary Design teams at Google X's Everyday Robots, Casper Sleep, NOKIA, and Lego. He co-founded his entrepreneurial venture, OMATA in 2015.
  As a Design Leader, he has a reputation for building happy and motivated studios where designers want to work, creativity is the priority, and innovation happens. He is obsessed with nurturing cultures of creativity, optimism, and the value of Design and Designing as a perspective and a practice.
  Rhys has a Master’s Degree in Product Design from the Royal College of Art in London, and a First Class Bachelor of Arts Degree from the University of Wales, Cardiff, UK. He has been a part-time lecturer at Art Centre, Pasadena; Goldsmiths University, London; Denmark Design School, Copenhagen; and the Royal College of Art, London. He has also served on the jury of numerous competitions, was Chair of the IDSA IDEA Awards, and has multiple patents.

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  Rhys Newman

  Global Head of Design & User Experience, ABB E-Mobility

  2024 Robotics Jury Member

  Rhys is the Global Head of Design & User Experience at ABB E_Mobility. He previously worked as a consultant and led multi-disciplinary Design teams at Google X's Everyday Robots, Casper Sleep, NOKIA, and Lego. He co-founded his entrepreneurial venture, OMATA in 2015.
  As a Design Leader, he has a reputation for building happy and motivated studios where designers want to work, creativity is the priority, and innovation happens. He is obsessed with nurturing cultures of creativity, optimism, and the value of Design and Designing as a perspective and a practice.
  Rhys has a Master’s Degree in Product Design from the Royal College of Art in London, and a First Class Bachelor of Arts Degree from the University of Wales, Cardiff, UK. He has been a part-time lecturer at Art Centre, Pasadena; Goldsmiths University, London; Denmark Design School, Copenhagen; and the Royal College of Art, London. He has also served on the jury of numerous competitions, was Chair of the IDSA IDEA Awards, and has multiple patents.

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  Alex Hulme

  Co-founder & Creative Director, Approach Studio

  2024 Emerging Technologies Jury Captain

  Alex is co-founder of Approach Studio and has been designing and manufacturing products for over 20 years. He spent the best part of a decade at Map Project Office, where as studio co-director he oversaw the studio's creative output including projects for Sky, Google and Deutsche Telekom
  Since 2020 his focus at Approach has been on crafting tomorrow’s technology products. Approach’s clients are a mixture of big tech (Google, Logitech, Nothing) and upcoming hardware startups.

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  Julie Arrivé

  Co-founder & Design Director, Approach Studio

  2024 Emerging Technologies Jury Captain

  After many years working for industrial design consultancies worldwide and across a wide range of scales, Julie is now the co-founder of Approach Studio. Approach is a design agency developing hardware solutions using emerging technology for a mixture of startups and larger established brands. At Approach she also experiments on speculative and future technology usage.

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  Malina Dabrowska

  Foresight Design lead, Arup

  2024 Speculative Design Jury Member

  Malina is a multidisciplinary Design Lead in Arup’s Foresight team. They design experiences and strategies that reimagine our relationship with the built environment.

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  Davide Mosconi

  Creative Partner, Auge Design

  2024 Packaging Jury Captain

  Davide Mosconi (born in 1981) is an Italian Designer and Art Director with over 20 years of experience in the field of communication and design. After spending 7 years at McCann-Erickson as an Art Director working on international brands, in 2011, he shifted his focus to branding and design. He became a co- founder and Creative Director of Apart Collective, working on projects for international museum institutions and prominent fashion brands. Starting in September 2016, he has held the role of Co-Founder and Creative Partner at Auge Design, an acclaimed Italian design agency specializing in packaging and branding, with offices in Milan and Florence. In just a few years, Davide has made a significant contribution to elevating Auge Design's status as the most globally recognized Italian packaging design agency, achieving notable awards including Cannes Lions, Clio Awards, D&AD, ADCE, Dieline, Pentawards and has represented Italian creativity on various international design juries.

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  Zoé Bezpalko

  Sustainability Strategy Manager - Design & Manufacturing, Autodesk

  2024 Sustainability Jury Member

  Zoé Bezpalko is an environmental engineer, and designer who strongly believes in the strategic use of technology and design as keys for solving global issues like climate change. At Autodesk she leads the sustainability strategy for the Design & Manufacturing industries where she develops innovative technology to help customers reduce the environmental footprint of their design and make processes, and reach their sustainability goals.

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  Julianna Schneider

  Usability & Human Factors Engineer, Bausch + Lomb

  2024 Health & Wellness Jury Member

  Julianna Schneider is the lead Usability & Human Factors Engineer for the Bausch + Lomb Surgical product lines. She is an innovative engineer who is committed to developing intuitive, useful products for users. Having the ability to resonate with users, she prioritizes simplistic and meaningful designs. She leverages human centered design elements partnered with a risk based approach to ensure interfaces are optimized for users’ applications, and ultimately safe and effective for use. Harnessing her previous experience as a mechanical engineer, she frequently assesses design-related and use-related failures prior to product launch and creates solutions to mitigate these failures. Similarly, she understands the value input from multiple functionalities has and works cross functionally to ensure input is captured and incorporated into designs. She enjoys learning new things, meeting new people, and embracing challenges because they all bring growth - both personally and professionally.

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  Pumla Maswanganyi

  Founding Director, by lue.

  2024 Speculative Design Jury Member

  My practice is multi-disciplinary.
  Using my background as an artist and development practitioner by training, I design experiences, products and futures that center often overlooked narratives.
  
  I am a director and partner at by lue. and MM+co, two visionary African woman founded design agencies that use art and design as tools to elevate experience building in the Global South.
  At by lue. we use our creative approach to advance arts and culture with a focus on honouring heritage; and at MM+co we are leaders in African Life Centered Design and infuse our principles of indigenous knowledge into the design process.
  
  Through my work as a creator, speaker and advisor; I have partnered with African Union, Soho House, MTN, the Clinton Foundation, Roddenberry Foundation, and Roche to name a few.
  
  Overall, my TL;DR is that I am driven to ensure that the aesthetic realm is recognised for its importance in shaping socio-economic outcomes in a tangible way.

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  Afshin Mehin

  Lead Designer, Card79

  2024 Commercial Equipment Jury Captain

  Afshin Mehin is the founder of Card79, a creative studio based in San Francisco. The studio focuses on tackling complex and future-facing projects, working on everything from Brain Computer Interfaces to Autonomous Vehicles for agile Startups like Postmates as well as large companies like Amazon and Lululemon. Afshin’s experience blends the old and new, having worked for traditional furniture designers like BarberOsgerby and Terence Conran as well as futuristics institutions such as M.I.T. ’s Media Lab Europe and Elon Musk’s Neuralink.

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  Afshin Mehin

  Chief Creative Officer, Card79

  2024 Robotics Jury Captain

  Afshin Mehin is the founder of Card79, a creative studio based in San Francisco. The studio focuses on tackling complex and future-facing projects, working on everything from Brain Computer Interfaces to Autonomous Vehicles for agile Startups like Postmates as well as large companies like Amazon and Lululemon. Afshin’s experience blends the old and new, having worked for traditional furniture designers like BarberOsgerby and Terence Conran as well as futuristics institutions such as M.I.T. 's Media Lab Europe and Elon Musk’s Neuralink.

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  Kristin Kreppner

  Senior Project Manager, CBRE

  2024 Built Environment Jury Member

  Kristin Kreppner is a Senior Project Manager with CBRE’s Project Management team in Atlanta, GA. Ms. Kreppner utilizes her twelve years of experience in the architectural and interior design industry to consult some of the most notable owners and occupiers in the Atlanta area as well as nationally including Cox Enterprises, Nike, and Google. Her understanding of experiential design, as well as her attention to detail and client service, brings tremendous value to her clients throughout the region. Before joining CBRE, Ms. Kreppner practiced interior design and project management at both Gensler and, most recently, Interior Architects (IA). As an interior designer, Ms. Kreppner has been involved in large-scale projects, experiential and exhibition design, and branded environments that focus on the end-user and visitor experience. This includes the renovation of approximately 2.3M SF of Coca-Cola’s headquarters Campus. With a special focus on leading the storytelling and showcasing the replica of Robert Woodroof’s office and display of his innovative thought leadership in the Central Reception Building (CRB). In addition, she has also managed the design and construction of multiple production studios and innovation labs for Nike, Papa Johns, and Cox Enterprises. She had led efforts on interior renovations for Cobo Hall Convention Center and Ritz Carlton Japan Lobby and amenity spaces. Kristin has led several large headquarters assignments in the Atlanta Metro area and multimarket accounts. Most recently, Ms. Kreppner served as the design team lead for Brown Forman’s Immersive visitor experience center and renovation of a historically registered barrel warehousing facility showcasing their vast amount of products, local distilling process, company history, and tasting room.

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  Scott Hickman

  Creative Director, Coca Cola

  2024 Built Environment Jury Member

  Scott creates design-driven experiences and environments for the best-known brands in the world. He leads teams that specialize in experience design, digital media, architecture, place making, interactivity, environmental graphic design and fabrication to develop branded environments that are multi-sensory and nontraditional. Scott is a tech-savvy storyteller that connects brands to massive markets with immersive digital and physical interactions. His journey has taken him from boutique West coast studios to global East coast agencies, and he is currently the Creative Director for the World of Coca-Cola, a first-mover in branded spaces.