Jury Alumni

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  Martha Cotton

  Partner, gravitytank

  2015 Service Design Jury Member

  Martha is a Partner at gravitytank and has led the Research Discipline since the spring of 2008 when she joined the firm. She began her career at eLab in 1990s, and since then has worked across a wide variety of industries plying her skills as an applied ethnographer and business consultant. Stints include leadership roles at Sapient, Hall & Partners, and HLB. Clients are numerous and range from General Mills to General Motors; from SCJ to J&J; from Fidelity (Investments) to Security (U.S. Department of).Martha holds a BA in English from Indiana University and an MA in Performance Studies from Northwestern University. She is currently adjunct faculty at Northwestern University's Kellogg School of Management and the McCormick School of Engineering. Martha is former co-chair and current Advisory Committee member of the Ethnographic Praxis in Industry Conference (EPIC). She is also a contributing author in The Handbook of Anthropology and Business (Left Coast Press, May 2014).

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  Michal Levin

  VP of Product, Hero

  2021 Service Design Jury Member

  Michal is the VP of Product at Hero, aiming to help people manage their health better, and live their lives to the fullest. She is passionate about solving hard problems that make a difference in people’s lives, and in a career of over 15 years, led UX and product across Google, Verily Life Sciences, Zoox, modu and more. She authored the book "Designing Multi-Device Experiences" (O'Reilly Media) and several other publications, mentored dozens of startups, and spoke at local and global conferences. Also the mom of two toddlers, an avid audible listener and a big fan of live music shows.

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  Tracy DeLuca

  Founder / Design Strategist, How Might We Design

  2020 Service Design Jury Member

  Tracy DeLuca is the Founder of How Might We Design, a mental health-focused creative consultancy. Recently, as the Principal Design Lead for Sutter Health, Tracy helped launch a series of successful innovation initiatives across the system, including a new virtual-first primary care model that integrates behavior change into everyday care, supported by a more accessible value-based insurance experience. Additionally, she was Design Lead for Sutter’s Mental Health Reimagined initiative, where her work focused on a human-centered deep dive into the Acute Care experience, and strategic development of an engagement platform to support youth transitioning out of formal care back into their everyday lives. Prior to her healthcare industry experience, Tracy spent 7 years at global design firm IDEO, as a Communications Design & Project Lead, and 10 years in advertising.

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  Sunita Ram

  Design Lead, Idean

  2020 Service Design Jury Member

  As a Design Lead at Idean (part of Capgemini Invent), Sunita has led hybrid design teams on projects across industries including healthcare, e-commerce, education, transportation, and technology. She thrives in bringing clarity to ambiguous problems. She has created and led initiatives like Design Thinking Academies for Executives and Kids, Design Jams for designers, and Culture Workshops for her organization.
  
  Sunita holds a Bachelors degree in Architecture and a Masters in Interactive Telecommunications from ITP, NYU.
  
  For the last decade, Sunita has also served as a design coach for Stanford d.school’s Extreme course. Here, she mentors graduate students who design low-cost, sustainable products and services for developing countries in partnership with non-profit organizations.
  

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  Parul Vora

  Designer, Researcher, Technologist, User Experience Specialist, IDEO

  2021 Service Design Jury Member

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  Dan Wu

  Privacy Counsel & Legal Engineer, Immuta

  2019 Service Design Jury Member

  Dan Wu is a privacy lawyer with a JD and PhD from Harvard. TechCrunch, The Multifamily Executive, Hackernoon, Columbia Public Policy Review, and Shareable have featured his research on how technology and law can advance affordable housing and transit. He works on data ethics and product at a leading data governance startup.

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  Luis Arnal

  President and Founder, INSITUM

  2015 Service Design Jury Member

  Luis is President and Founder of INSITUM, a leading innovation consulting firm. He co-founded INSITUM in 2002 and today has more than 110 employees and offices in Mexico, Brazil, Spain, Colombia, Argentina, Peru and the United States. INSITUM helps the biggest companies in the world create an innovation culture by envisioning new products, developing new services and designing better experiences. He has been involved in more than 1000 innovation projects for a wide variety of sectors. Before founding INSITUM he worked as a strategy consultant for DiamondCluster in Barcelona and E-Lab (now Sapient) in Chicago.Luis holds a bachelor's in Industrial Design and a Master's degree in Innovation Planning from the Institute of Design, IIT in Chicago. He is a prolific speaker a member of the committee for various conferences on innovation and research.

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  J. Paul Neeley

  Director, Neeley Worldwide

  2018 Service Design Jury Member

  J. Paul is Service Designer & Speculative Designer, and leads Neeley Worldwide where he helps organizations explores the social, cultural, economic, and ethical implications of emerging technologies, designing speculative futures that help engage with possibility as a way of reframing current state opportunities. Recent projects have focused on happiness, healthcare and wellbeing, sleep, self quantification, future mobility, AI, synthetic biology, closed loop fashion, homelessness prevention, and issues of complexity and computational irreducibility in design and business.
  
  J. Paul has worked professionally at Mayo Clinic’s Center for Innovation as Service Designer & Researcher focusing on the healthcare experience and delivery, at Teton Radiology as Service Design Manager realizing innovative medical imaging solutions, and at Unilever in Consumer & Market Insights on brand development.
  
  J. Paul is a tutor on the Service Design course at the Royal College of Art, and has guest lectured at Imperial College: Computer Science, RCA: Design Interactions, NYU: ITP, Köln International School of Design, RISD, and SVA: Design for Social Innovation. J. Paul holds an MA in Design Interactions from the Royal College of Art where he studied with Tony Dunne & Fiona Raby, and is a graduate of Northwestern University where he studied Communications Studies with a concentration in Economics.

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  Karina Totah

  Founder, Nevit

  2021 Service Design Jury Member

  Karina Totah works to achieve greater equity in our cities and our healthcare system. Currently, she is Chief of Staff at Thyme Care, a startup that guides cancer patients through the complex healthcare system by providing personalized support, quality resources & quick access to high-value care. Prior, she was head of strategy for New York City Public Housing, the largest residential landlord in North America. Karina also practices as an end-of-life doula through her company, Nevit (www.nevit.net).

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  Kenya Hara

  President, Nippon Design Center, Inc

  2016 Service Design Jury Member

  Born in 1958, designer, President of Nippon Design Center, Inc, and professor in Musashino Art University.
  
  He attaches importance on “invisible” design as well as “visible” design and constantly broadens the horizon and scope in design.
  
  Art Director of MUJI since 2002. Additionally, he has produced many exhibitions, such as “RE DESIGN”, “HAPTIC” and “SENSEWARE”, which focus on value renovation. His books, “Designing Design” and “White”, are translated into many different languages and gained great popularity in many countries.

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  Chris Downs

  Managing Director, Normally

  2017 Service Design Jury Member

  Boss One of @NormallyStudio. Founder of live|work, Service Design Pioneer.

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  Stacy La

  Design Consultant, Resolve to Save Lives

  2019 Service Design Jury Member

  Stacy was previously the Director of Design at Clover Health, where she led the design team's vision, strategy, and direction. As an early employee, she helped scale the company from 4 employees to 500+ in 4 years. Prior to Clover, she was a Design Lead at Yammer (acquired by Microsoft) and has designed for Fortune 500 companies including Facebook, Google, and Intuit.
  She is currently consulting at Resolve to Save Lives, a global health initiative based in New York.

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  Buzz Pearce

  Global Head of Design, Skyscanner

  2017 Service Design Jury Member

  Steve has the mind of an engineer, the eyes and hands of an artist, and a heart for people.
  Since the dawn of internet economy companies, he’s lovingly crafted products and services, that people actually use and enjoy on a daily basis, some have become verbs in global society.
  Steve (or Buzz, it’s a long story!) is a Design Leader and knows what it takes to create products and brands with soul. He’s had the fortune of working with some of the best designers and engineers around, and together they’ve been instrumental in designing some of the most loved products on the planet.
  Buzz is now leading the wonderful design team at Skyscanner, where he’s scaling the design team to take the product and brand to becoming a household name globally.
  Always wanting to share stories and learnings, Buzz teaches at many of the leading design schools in the UK and Europe, and is a regular public speaker.

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  Charles Erdman

  Head of Product Design, Small Planet

  2021 Service Design Jury Member

  Charley is a creative executive building value at the intersection of human behavior and technology. He sees his job as helping energize digital teams to imagine strategically; think laterally; and create efficiently. Charley has led cross-functional teams building digital products and communications for Fortune 500 clients such as Adobe, Microsoft, Charles Schwab, Comcast, Disney, Lucas Film, and Intuit. He learned his craft at world-class agencies like Ogilvy, Razorfish, the Amp Agency, CP+B, and now Brooklyn-based, Small Planet.

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  Sarah Drummond

  Co-founder, Snook

  2017 Service Design Jury Captain

  Sarah is the Co-founder and managing Director of Snook, an award winning design consultancy working at the forefront of civic, public sector and democratic innovation. Sarah focuses on making social change happen by re-thinking public services from a human perspective.
  
  Sarah co-founded Snook alongside Lauren Currie in 2009 and in her 7 years experience has worked with a vast array of public, private and third sector clients predominately across health, mental health and social care, education, civic and local authority and education to design services that work for people.
  
  Aside from design she loves Cycling and DJs part time.
  
  She speaks regularly about design, innovation (aka making things better) and entrepreneurialism (aka taking risks on making things happen).

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  Beatrice Galilee

  Curator of Architecture and Design, The Metropolitan Museum of Art

  2016 Service Design Jury Member

  Beatrice Galilee is a London-based curator, writer, critic, consultant and lecturer of contemporary architecture and design. Trained in Architecture at Bath University, and in History of Architecture MSc at the Bartlett School of Architecture, UCL, Beatrice specialises in the dissemination of architecture and design through city-wide projects, media, curatorial practice, research, editing and teaching.
  
  Beatrice is the Chief Curator of the 2013 Lisbon Architecture Triennale, Close, Closer. She was co-curator at 2011 Gwangju Design Biennale, 2009 Shenzhen Hong Kong Bi-City Biennale of Architecture and Urbanism, and curator of the experimental performance design projects Hacked and Afrofuture at Milan Design Week. She is the co-founder and director of The Gopher Hole, an exhibition and project space in London, and is associate lecturer at Central Saint Martins.
  
  From 2006-2009 Beatrice was Architecture Editor for Icon Magazine, one of Europe's leading publications in architecture and design. In 2008 she won the IBP Architectural Journalist of the Year Award.
  
  Beatrice's writing has been published in a number of international magazines and books as well as daily newspapers, including Domus, Abitare, MARK, Tank, Pin-Up, Above, Building Design, Architectural Review, Architecture Today, RIBA Journal, Architect's Journal, DAMn, Frame, Wallpaper, Another Magazine, and the Serpentine Pavilion catalogue.