Core77 Design Awards
- Other Years
Munchkin takes another step towards one of it's most important initiatives. Combining it's #1 selling 360 Miracle cup, and a focus on endangered animals, the WildLove Cup is born!
We believe that protecting animals & wild love is vital to both our survival and humanity because every animal matters. It is no surprise studies show that children who are raised to respect and take care of animals have a greater sense of responsibility and empathy, but there is overwhelming data that shows caring for animals fosters emotional, cognitive, social, and physical development as well.
Each beautifully illustrated and brightly colored cup showcases a different at-risk animal and their ethos and were illustrated by Ali Mac. Munchkin's Brand Design team created, wrote and illustrated all of the special packaging that is 100% recycled and recyclable. Each cup folds open to a pop out 3-panel illustration of the animal's habitat, becoming an irresistible playground for the cup. It also features a personal handwritten letter from the animal to the child describing his family and life as well as a letter to the parents explaining why we created this initiative and what they can do to help.
The launch of the WildLove cups were created in partnership with IFAW (International Foundation for Animal Welfare), a global non-profit that rescues, rehabilitates and releases animals into secure landscapes around the world, and The Whale Sanctuary Project, the first organization focused exclusively on seaside sanctuaries in North America for retired, rescued and rehabilitated orcas and beluga whales. When families purchase a WildLove cup, they support Munchkin's donations to these organizations addressing species in need.