Into Action was a nine-day festival in downtown Los Angeles billed as "a celebration of community power and cultural resistance." It brought together artists, activists, musicians, poets, policymakers and more to share practical ideas around how creative thinking could build a better future. WeTransfer worked with Stink Studios to design and disseminate a visual identity and a specially-created pack offering practical tips and inspirational artworks that captured and continued the spirit of the festival.
We created posters to pop out amid the visual noise of LA and presented practical information like politicians' contact details and protestors' rights in a communicative and interesting way. They were put-up across LA and sent to the Women's March. We optimised the visuals for WeTransfer.com, where specially-designed wallpapers combined work by participating artists with a simple call-to-action. The download pack which could be accessed as desktop files or as a collection in the WeTransfer app.