50% of fresh food produce in the US is thrown away simply due to cosmetic issues. This wasted produce is known as 'ugly food.' We have created extreme cosmeticstandards that dictate what purchasable fresh food should look like, leaving odd balls to be thrown to the curb.
Over time, consumers have become conditioned toexpect perfect looking produce, free of blemishes each time they step foot into a grocery store. Creating the illusion that in order for something to be healthy, itmust look the same as all the others. However, ugly foods are the fruits and vegetables found rotting in landfills due to slight abnormalities, despite being as tastyand nutritious as their more attractive counterparts.
At the same time ,the US is filling landfills with fresh produce, there is a steady rise of obesity and diabetes inareas of the country that lack access to fresh fruits and vegetables. These areas are known as "food deserts." As of 2018, nearly 23.5 million people in the US live infood deserts, where fast food restaurants are the most cost and time efficient option. With food deserts on the rise and unhealthy eating habits at an all time high, itseems time to give ugly food a new home.
Ugli is a food truck designed around the concept of ugly food. It serves as a home for a wasted resource and as a meansto bring fresh produce to food deserted areas throughout the United States. In order to reduce food waste, Ugli's design team knew our solution had to maximize theconsumption of ugly food, while minimizing waste. To make this possible while breaking down the cosmetic food barrier, Ugli will serve both fresh ugly producesourced from local farms, alongside a series of juices made using ugly fruits and vegetables. By placing an unfamiliar form alongside something as easily digestibleas juice, we believe we can effectively warm people up to the concept of ugly food.
As a means to both spread the word and minimize food deserted areas acrossthe United States, we found autonomous mobility to be the perfect platform for our solution. Allowing fresh food and healthy produce the accessibility to reachevery corner of the country. In order for our value of zero waste to remain transparent, Ugli was designed from the ground up. We only use sustainably sourcedmaterials and practices for manufacturing, while using an electric power train and solar panel roof to cut down on emissions. By applying human centered design tothe food truck experience, we see incredible opportunities to communicate the beauty in all foods, and dispel modern biases against ugly produce. With the goal ofhelping to create a new and better visual standard for fruits and vegetables. Ugli provides a healthy meal and a safe, friendly space to start a conversation aroundsustainable living.
In order for our value of zero waste to remain transparent, Ugli was designed using sustainable materials from the ground up. Allowing the team to reinterpret the food truck experience as a whole. The advances in technology truly allowed Ugli to take a much different form from traditional modern food trucks.
With an overarching value of transparency we knew our truck would need to resemble this at first glance. The decision to use juice allowed for a very limited amount of appliances necessary within the truck. Keeping it to one large fridge we were able to open the interior space, offering a unique experience and perspective from the inside. Due to the vehicles autonomous mobility it allowed for us to eliminate a front. This allowed us to open both ends of the vehicle offering people the convenience to walk on through from either side. Once inside the vehicle natural light from the glass window above pours in as a breeze is sent through the vehicle.
On one wall you will find an array of juice and fresh produce, paid for using an automatic IOT system of sensors, allowing for a steady flow of people with no waiting in line. On the other wall you will find the large glass window both letting light in, and functioning as an interactive screen to educate people about ugly food. Along the outside facade you will find a bench encouraging people to sit and enjoy their juice through the community.
Today's food trucks are not designed with the human experience in mind. Ugli, the food truck of the future, is fully autonomous, using human centered design to create both the Ugli food truck and the Ugli experience. With a focus on the actual humans and their needs through ergonomic design, Ugli's values reach consumers through food and community.
Ugli presented many challenges for the design team from start to finish. Our all around inexperience in automotive design created an initial struggle that we had to tackle and overcome as a group. Learning how to design a food truck experience from the ground up without any prior knowledge was crucial in order to create a functional concept and optimize the space available in a food truck. The research started with the manufacturing process for cars and trucks, what they consist of, and looking at how the manufacturing process might reflect our value of transparency and sustainable living.
Our concept of a friendly, open, and transparent design language took a lot of research and ideation. We created two full-scale mockups to gather primary feedback from interviewees regarding the interior layout and experience of Ugli. These insights had significant impact on how we moved our ideas forward.
Using an autonomous food truck we tackled the dual problems of food waste and food deserts in the US. Concurrently redesigning the current food truck experience by creating a community space where consumers can enter the truck, take a seat on the side to enjoy their refreshing juice, and learn about ugly food at the interactive window screen.
The sustainable manufacturing of Ugli for small scale production was another hurdle we had to cross. We wanted to give Ugli the potential to reach reality, though it is currently a design concept, where we solidify the service and experience flow to see what could be feasible. The Ugli concept is founded on the firm values of sustainability and accessible, healthy food. Millennial buying trends have proven that they are willing to spend more on products that share their values. In Ugli's case, the juice and produce would actually be cheaper than other alternatives, since ugly produce can be acquired for less than the usual cost. Ugli's firm dedication to transparency in all areas of the concept, promote consumer trust in the Ugli brand.
Employees also enjoy working for companies they believe in, and will work harder as a result. Ugli's goal to reduce the amount of food waste in the US, while providing easy access to fresh produce in both cities and food deserts. The ease of the Ugli experience promotes healthy eating habits through increased availability and an enjoyable human centered experience.
50% of all fresh produce grown in the US is thrown away due to the outrageous cosmetic standards our culture has created. Yet at the same time, food deserts spread throughout the US, and unhealthy eating habits are at an all time high due to limited healthy food alternatives. Many people pursue healthy lifestyles, but struggle to sustain them because healthy food is often more expensive and time consuming than the alternatives. Ugli works to redefine the definition of 'ugly' food and provide a fast, affordable, easy way to consume healthy food on the go. Ugli works to create a home for the large sums of ugly food waste as a means to reduce the amount of methane released into the atmosphere from landfills, while creating a unique food truck experience. Ugli builds community through shared values, educates people on healthy eating and ugly produce , explores the future of urban mobility, practices and promotes sustainability, and provides fresh produce to food deserts.