Over 1 in 3 Americans don't get at least 7 hours of sleep per night. While sleep is essential for optimal health, it's often not prioritized. The Fitbit Premium Sleep experience empowers you to improve sleep with educational programs and actionable tools. Sleep Score, a metric between 1 and 100, gives an advanced breakdown of your time asleep and sleep patterns (Deep, REM, Light, and Awake). The score also looks at how relaxed you were while asleep, as indicated by your sleeping heart rate, restlessness, and potential breathing disturbances. Using this data, Fitbit gives personalized recommendations for Sleep Programs to help you build better sleep habits and enhance sleep quality. Premium Sleep Insights reveal the holistic impact of your activity, nutrition, and mindfulness on your sleep quality.

Fitbit's mission is to help people lead healthier, more active lives by empowering them with data, inspiration, and guidance to reach their goals. The Fitbit Premium Sleep experience helps people live healthier lives and hit their goals by starting every day with a restful night of sleep.

Fitbit users engage with the sleep feature the most. For years, people have been using Fitbit watches and trackers to monitor their sleep and view their sleep stages. The Fitbit Premium Sleep experience makes the value of sleep more apparent. Sleep Score keeps sleep top of mind whenever users log into the app. An advanced breakdown of the score teaches them which areas (e.g., time asleep, Deep and REM, Restoration) they need to improve. Sleep programs guide them to make those improvements so they can score a better night's rest.

Users already have Fitbit watches and trackers to record activity, nutrition, heart rate, and other data. Fitbit Premium Sleep is unique because it can provide a holistic view of how different areas impact sleep quality. For example, Fitbit sleep insights can tell you how reaching 10,000 steps daily or exercising three times weekly will affect total sleep.

Because Fitbit finds complex associations between sleep and other health and fitness data, it can give smarter guidance. Fitbit Premium Sleep contains personalized tools to help you understand sleep and improve it. Sleep Score, a metric between 1 and 100, provides your sleep quantity and quality at-a-glance. You can dive into detailed sleep data to see how they affect your score. These include time asleep, sleep patterns (Deep, REM, Light, and Awake), sleeping heart rate, restlessness, and potential breathing disturbances. Within the graphs, view how your sleep stages and sleeping heart rate compares to people of the same age and gender. Enjoy quick tips that show you how to improve specific aspects of sleep.

For more guidance, sleep programs can help fine-tune sleep habits and improve sleep quality over time. Create a custom checklist of bedtime and daytime habits that promote sleep, such as reducing screen time, avoiding caffeine after 3 PM, etc. Or, fall asleep to guided mindfulness sessions, bedtime stories, or soothing white noise. If Fitbit sees that you need more support in a specific sleep subcategory, it can recommend a sleep program to help. For example, if someone doesn't adhere to a consistent bedtime, Fitbit offers up a program focused on winding down for bed. This sleep program makes keeping a regular bedtime more delightful by sending motivational messages that remind you to hit the sheets. It nudges you to take practical actions like turning off your phone by 11 pm. The program celebrates users every time they complete actions that get them closer to their goal. The program also comes with accompanying articles, breathing exercises, relaxing music, and meditations to support behavior change.

Together with Sleep Score, programs and insights provide a personalized experience that can help users change their sleep for the better.