The game industry has changed dramatically since the first E3 Expo in 1995, but the annual trade fair has remained the same. The new E3 will transform from a business-oriented trade show to an international platform geared towards gamers and fans, making it easier than ever for game developers to reach an audience beyond the trade show floor.
By mirroring real-life interactions and connections to the virtual world, through streaming platforms like TWITCH, YouTube, AR, VR... gamers and fans alike from around the world will keep E3 relevant in an industry that is connecting to its audience with energy and innovative solutions.

To emphasize the idea of interactions, I created a new variable logo consisting of 3 main parts that can change depending on the viewers' interaction with it. The new logo streamlines the identity into a strong, flexible monogram, that can adapt to exhibition, print and screen applications.

I want visitors to be fully immersed in the game world as soon as they enter the pavilion. So I also explored Virtual and Augmented Reality technology and created new ways for fans to interact with their favorite characters with VR glasses or simply with their phone.

For more details of the project, please visit https://tongli.work/E3-Expo-2020