Strategy & Research

Projects or products that predominantly utilize design research and strategy. Examples include: brand strategies, product and project strategies, research methodologies such as surveys, interviews, studies, observations, varied research throughout projects, etc.

2020 Strategy & Research Jury

  • Jury Captain

    Jennifer Passas

    Brand Strategy Lead, Gensler

    Jennifer Passas is a brand and experience strategist from Vancouver who currently lives in New York City. She has a BA in Art History from the University of Victoria and a Masters in Branding from the School of Visual Arts. Currently a Brand Strategy Lead at Gensler, Jennifer spends her days thinking of ways brands can come to life through analog and digital experiences in the built environment. She has expertise in naming, trend reporting and is a writer for PSFK.

  • Jury Member

    Maria Silva

    Brand Strategist, Mucca Design

    Maria Silva's passion is discovering the compelling kernel of truth at the root of each brand and using it to create a unique story. In addition to being a brand strategist at Mucca Design, she is an award-winning designer, with recognition from CommArts, TDC, LAD, and BID, and a master’s degree in brand strategy from the School of Visual Arts in New York City. Some of her recent clients include Union Square Hospitality, WeWork, 7Fresh, Fairway, and Ficosota.

  • Jury Member

    Philippe Ostiguy

    Brand & Creative Strategist, Exposure

    Philippe Ostiguy is a brand and creative strategist at Exposure and, previously, at 2x4. Current and past clients include Prada, Uniqlo, MAC Cosmetics, Converse and Second Stage Theater. He is interested in culture-making; in fandom; in the music, movies, art, and design that expand our imagination. Now based in New York City, he holds a Masters in Branding from the School of Visual Arts.

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