Strategy & Research

Projects or products that predominantly utilize design research and strategy. Examples include: brand strategies, product and project strategies, research methodologies such as surveys, interviews, studies, observations, varied research throughout projects, etc.

2020 Strategy & Research Jury

  • Jury Captain

    Jennifer Passas

    Brand Strategy Lead, Gensler

    Jennifer Passas is a brand and experience strategist from Vancouver who currently lives in New York City. She has a BA in Art History from the University of Victoria and a Masters in Branding from the School of Visual Arts. Currently a Brand Strategy Lead at Gensler, Jennifer spends her days thinking of ways brands can come to life through analog and digital experiences in the built environment. She has expertise in naming, trend reporting and is a writer for PSFK.

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