Strategy & Research

Projects or products that predominantly utilize design research and strategy. Examples include: brand strategies, product and project strategies, research methodologies such as surveys, interviews, studies, observations, varied research throughout projects, etc.

2021 Strategy & Research Jury

  • Jury Captain

    Emily Privot McNmara

    Senior Researcher, Industrial Design, Amazon

    Emily Privot McNamara is a Senior Researcher on the hardware (ID) research team at Amazon, where she works on evaluating existing products and framing challenges around people’s behaviors and interests to identify new opportunities. Prior to Amazon, Emily's career began as an architectural designer working on projects ranging from high-end retail environments to local non-profit urban streetscape improvements. From there she pivoted into design strategy to create things on a faster timeline, and focus on work that applied user needs with business goals and the application of thoughtful design. She began her strategy career as an intern at fuseproject and graduated to hold the position of design strategist at Native Design and VBP Orange.

    Recently, Emily has been learning a lot about anthropometry and is applying her passion and specific interests in health/wellness and the older adult population to her work at Amazon.

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