Service Design

All projects entailing the organization of communication, transactions, end-users, infrastructure, institutions and organizational systems for greater efficiency and ease of use. Examples include: distribution or delivery systems, ways of connecting people or enabling transactions, funding platforms, web-based communities, etc.

2022 Service Design Jury

  • Jury Captain

    Kirsten Southwell

    Service Design Lead

    After earning her Bachelors in Graphic Design from North Carolina State University, Kirsten started her career as an Experience Designer at Second Story Interactive Studios where she did work for cultural clients including the World of Coca-Cola, the College Football Hall of Fame, and the National Archives. She then moved in-house to the Art Institute of Chicago as one of the founding members of the Experience Design studio, initially recruited to lead the strategy and discovery work for the website redesign. Kirsten eventually became Creative Director, Visual Design where she led all visual design and design strategy work in the digital, print, brand, and environmental workstreams. After six years at the museum, she joined Fjord's midwest team to expand her service design capabilities. Outside of work, Kirsten is passionate about her art practice, rockhounding, birding, and cultivating a native prairie landscape in her backyard.

  • Jury Member

    Arundhati Bagrodia

    Service Designer

  • Jury Member

    Chris Lezama

    Experience Researcher

  • Jury Member

    Michael Correy

    Associate Director, Product Strategy

    Michael Correy is an Associate Director, Creative Strategy at Code and Theory where he applies human centered research and design methodologies to uncover challenges and create thoughtful, engaging experiences.
    In a previous life, Michael was a Principal Designer at Chicago based design agency IA Collaborative.
    Michael originally hails from Indianapolis but currently lives in Brooklyn. He truly is a believer that immersive and empathetic research is vital to strategic, equitable and impactful design solutions. If you happen to ever encounter him in the flesh, start the conversation off with the Muppets, basketball, or 90s R&B music.

  • Jury Member

    Rebecca Gimenez

    Sr Manager, Service Design

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