The new Heart of Baobab collection of this home fragrance brand is inspired by the hole formed on the baobab tree trunk. Each trunk can store up to 300 liters of life-sustaining water, which is a miracle in the African savannah, where the climate is extremely hot and dry and little else can thrive. Highlighting the hole in the glass form to pass on the strength and life from the faraway grassland, from scented candle to diffuser, essential oil, and room spray.

Bring the miracle to your home, let vitality sprout.

Baobab Collection currently doesn't have a clear brand story, iconic identity or form, with limited product options and sizes.

The logo is inspired by the baobab tree, also known as the upside-down tree, with branches that look like roots sticking out of the ground. Color-coded packaging that represents heart note (oud wood) and base note (saffron) for easy identification and enhanced brand recognition.

Three steps opening ceremony starts with the retail box, by pushing the die-cut hole at the bottom, pulling out the product with lightweight glass packaging from the recycled paper pulp insert, and removing the label made of seed paper, all sustainable materials being used.