Consumer Products, Interaction

Lytro Light Field Camera




NewDealDesign LLC



Straight out of Stanford’s research labs, the Lytro Light Field Camera is the first consumer Light Field Imaging camera. It’s an Icon for a new era, celebrating the most significant technology shift in photography in decades. Lytro captures dynamic vectors of light to create ‘Living Images’; images that contain the color, intensity and direction of all light-rays in a scene. The results are photos that can be focused infinitely after they are taken. Derived from the gesture of viewing a kaleidoscope, the ‘extruded-lens’ form is supremely clean–shrinking what took an advanced imaging-lab into the palm of your hand.