Interaction UX

VML / User Experience Team

How do you take the digital presence of an iconic, global brand like Kellogg’s and make it current, coherent and consistent? You begin with a dedication to the users, being mindful of their experience across channel and device. You create an innovative yet CMS-friendly design, and then devise an information architecture that makes the flagship web property easy to navigate while connecting seamlessly with the larger Kellogg digital ecosystem.