90 Years of Chinese Communism: A Multimedia Celebration

The essay looks at the media design strategies of the Chinese Communist Party (CCP) when it celebrated its 90th anniversary this past July 2011. Taking the form of a first-person essay illustrated by photos, my article aimed to show a fuller, more complex picture of the contemporary CCP’s efforts to reach its citizens. It aspires to demonstrate that the CCP media strategies used today bear a strong similarity to marketing campaigns in the West.