1. Summarize the problem you set out to solve. What was the challenge posed to you? Did it get you excited and why?

How could we get Americans to question just how far they are willing to go to be safe?

Were they really willing to forfeit some of the very principles the country was built on?

It was a question we didn't think the TSA had fully pondered.

So we invented a product to force them to consider that very question

2. What point of view did you bring to the challenge? Was there anything additional that you wanted to achieve with this project or bring to this project that was not part of the original brief?

To get people to think a little more about their constitutional rights. There must be better ways to keep us safe while also respecting our freedoms.

4TH AMENDMENT WEAR. METALLIC INK-PRINTED UNDERCLOTHES

Now there’s a way to protest those intrusive TSA X-ray body scanners without saying a word. Underclothes printed with the 4th Amendment in Metallic Ink.

Let them know they’re spying at the privates of a private citizen. The Fourth Amendment to the Constitution of the United States, meant to prevent unwarranted search and seizure, is readable on TSA body scanners.

4th Amendment Wear is specifically designed to broadcast messages to TSA X-ray officers just when they are peeking at your privates.

3. When designing this project, whose interests did you consider? (Discuss various stakeholders, audiences, retailing, manufacturing, assembly, distribution, etc., for example.)

4th Amendment Wear made a statement without having to say a word. It’s what we considered ‘technological Judo’ - it used the very act of invading someone’s privacy to communicate a message that questioned how far Americans were willing sacrifice that sense of privacy. It didn’t outright condemn the search - it just raised questions. It gave the wearer a sense of individual liberty to be able to express their concerns, while not causing a disturbance.

4. Describe the rigor that informed your design. (Research, ethnography, subject matter experts, materials exploration, technology, iteration, testing, etc., as applicable.) If this was a strictly research or strategy project, please provide more detail here.

We invented a proprietary metallic ink that displays any designed image or message on the TSA scanner screens. We created the only clothing that would display the 4th Amendment (it’s a founding principal against unlawful search and seizure without warrant) when passed through air port security scans.

We were the first product to ever be designed and tested to specifically appear in shape and letter form under backscatter scanning machines. Our performance criteria was simply that it was wearable, and that it functioned as designed when put through the scanning apparatus.

The clothes are designed as a silent protest against the new reality of being searched to the point where we’re basically naked.

5. What is the social value of your design? (Gladdening, educational, economic, paradigm-shifting, sustainable, labor-mindful, environmental, cultural, etc.) How does it earn its keep in the world?

4th Amendment Wear made a statement without having to say a word. It’s what we considered ‘technological Judo’ - it used the very act of invading someone’s privacy to communicate a message that questioned how far Americans were willing sacrifice that sense of privacy. It didn’t outright condemn the search - it just raised questions. It gave the wearer a sense of individual liberty to be able to express their concerns, while not causing a disturbance.

The clothes are designed as a silent protest against the new reality of being searched to the point where we’re basically naked.

4th Amendment Wear sold out of the first limited run within 2 hours of launch. 4th Amendment Wear sold out again 3 hours after restocking.

After thousands of pre-orders, wholesale requests, retail buyers wanting to stock 4th Amendment Wear and worldwide distribution offers. 4th Amendment Wear is launching on a mass production basis in the US.

6. If you could have done one thing differently with the project, what would you have changed?

From concept to execution the production and development timeline of 4th Amendment Wear was extremely fast.

We had to move at an accelerated rate once the idea was conceived to leverage the media storm surrounding the TSA's new advanced security measures (airport body scanning machines).

If we could change one thing we would simply slow down the hands of time. To give us a little more breathing room to plan the execution, creation and production of the Metallic Ink Printed Underclothes.

4th Amendment Wear has been an amazing journey. Our Metallic Ink-Printed underclothes were a way to make a statement, without saying a word.