Strategy & Research

Projects or products that predominantly utilize design research and strategy. Examples include: brand strategies, product and project strategies, research methodologies such as surveys, interviews, studies, observations, varied research throughout projects, etc.

2018 Strategy & Research Jury

  • Jury Captain

    Tatyana Mamut

    General Manager & Director of Product, Amazon Web Services

    Tatyana Mamut is a transformative leader, product innovator, and economic anthropologist.

    She is General Manager & Director of Product at Amazon Web Services, where she is driving the development of a revolutionary new digital product. Before that, she was Vice President & Head of Product Experience for the Salesforce IoT Cloud, a big data, real-time event processing platform. She also led Salesforce’s Re-Invention of the premier CRM product, culminating in the “Lightning Experience.”

    Tatyana also built and led the Organization Design Practice at global design firm IDEO. She led many high-stakes IDEO engagements including the creation of digital tools to drive citizen engagement and cultural transformation for the Consumer Financial Protection Bureau, development and scaling of a User-Centered Innovation Culture at Life Technologies, and the Human Centered Design (HCD) Toolkit for the Gates Foundation. She has also founded two successful consulting businesses, Emergent Thinking and CS Solutions. She has won numerous design awards for her work at IDEO and holds multiple design patents for her work at Salesforce and Amazon.

    Tatyana has a PhD in economic anthropology from UC Berkeley and a BA in economics from Amherst College. She is a keynote speaker at global conferences and lectures at the Stanford D-School, focusing on technology & innovation — as well as the role of leadership & culture in creating and sustaining long-term competitive advantage in a rapidly-changing world.

  • Jury Member

    Lionel Mohri

    VP of Design, Intuit Innovation Practices

    Lionel is an innovation leader with a proven track record in large, complex organizations. He is passionate about galvanizing organizations around bold, customer-driven visions and empowering teams to do the best work of their lives. Currently the head of innovation at Intuit, Lionel leads a team of designers, researchers, marketers and storytellers to fuel innovation across the Small Business Group. Prior to joining Intuit in 2011, Lionel spent seven years at global innovation consultancy IDEO.




  1. Forgot password?




Create a Core77 Account

  • Cancel

By creating a Core77 account you confirm that you accept the Terms of Use


Reset Password

Please enter your email and we will send an email to reset your password.