Service Design

All projects entailing the organization of communication, transactions, end-users, infrastructure, institutions and organizational systems for greater efficiency and ease of use. Examples include: distribution or delivery systems, ways of connecting people or enabling transactions, funding platforms, web-based communities, etc.

2018 Service Design Jury

  • Jury Captain

    Lingjing Yin

    Lead Service Designer, FutureGov

    Lingjing is an experienced design leader and specialist for complex service redesign, systematic change, digital transformation and innovation. For 8 years, Lingjing has been working on delivering services, award-winning digital products and positive organisational and social outcomes in different sectors for clients across England, Europe, the Middle East and Asia.

    She is passionate about bringing clarity to systemic problems and supporting teams to be more creative. Most recently she has been working for the UK Government, Mayor’s office, British Film Institute and many Local Authorities across the UK to tackle complex social problems and improving public services.

    Lingjing is a lead service designer at FutureGov, a digital and design company specialising in designing better public services. In the past ten years, FutureGov has helped more than a hundred local and national authorities across four continents think differently about public services.

  • Jury Member

    George Sheldrake

    Service Design Consultant

    George Sheldrake is a service and experience designer with over 15 years in the industry, working with clients in the UK, US, Europe and Australia. She has worked across the breadth of the design industry, from magazines and branding through to product and service transformation.

    She believes in delivering design systems at the highest standard, from working with 90’s graphic designer Neville Brody to set up fashion magazines and culture brands, to creating the original BBC digital system GEL that is still in use today.

    Her service design experience ranges from startup products like BBC Global iPlayer to an ecosystem fitness product for Nike, to transforming service approach in UK government for GDS and Ministry of Justice.

    George is dedicated to creating products and services designed for the people that use them and the needs of the organizations around them. She is currently working with the HM Land Registry to support digital transformation and service change.

    She is passionate about bringing together the breadth of her experience to design systems and services to help organizations change, both ‘what they do’ and ‘how they do it’.

  • Jury Member

    J. Paul Neeley

    Director, Neeley Worldwide

    J. Paul is Service Designer & Speculative Designer, and leads Neeley Worldwide where he helps organizations explores the social, cultural, economic, and ethical implications of emerging technologies, designing speculative futures that help engage with possibility as a way of reframing current state opportunities. Recent projects have focused on happiness, healthcare and wellbeing, sleep, self quantification, future mobility, AI, synthetic biology, closed loop fashion, homelessness prevention, and issues of complexity and computational irreducibility in design and business.

    J. Paul has worked professionally at Mayo Clinic’s Center for Innovation as Service Designer & Researcher focusing on the healthcare experience and delivery, at Teton Radiology as Service Design Manager realizing innovative medical imaging solutions, and at Unilever in Consumer & Market Insights on brand development.

    J. Paul is a tutor on the Service Design course at the Royal College of Art, and has guest lectured at Imperial College: Computer Science, RCA: Design Interactions, NYU: ITP, Köln International School of Design, RISD, and SVA: Design for Social Innovation. J. Paul holds an MA in Design Interactions from the Royal College of Art where he studied with Tony Dunne & Fiona Raby, and is a graduate of Northwestern University where he studied Communications Studies with a concentration in Economics.

  • Jury Member

    Lauren Currie

    Head of Design, Good Lab

    Lauren is a European designer and entrepreneur from Scotland. She lives in London and spends her time as Head of Design at Good Lab and founder of #upfront. She makes, thinks, writes and speaks about confidence, design, social and change. She co-founded Snook, one of the UK's leading service design and social innovation agencies which uses design to make services better. Lauren was recently awarded an OBE for her services to design and diversity and was recently featured in ELLE UK as 30 women under 30 changing the world. Follow Lauren on twitter @redjotter and




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