Service Design

All projects entailing the organization of communication, transactions, end-users, infrastructure, institutions and organizational systems for greater efficiency and ease of use. Examples include: distribution or delivery systems, ways of connecting people or enabling transactions, funding platforms, web-based communities, etc.

2018 Service Design Jury

  • Jury Captain

    Lingjing Yin

    Lead Service Designer, FutureGov

    Lingjing is an experienced design leader and specialist for complex service redesign, systematic change, digital transformation and innovation. For 8 years, Lingjing has been working on delivering services, award-winning digital products and positive organisational and social outcomes in different sectors for clients across England, Europe, the Middle East and Asia.

    She is passionate about bringing clarity to systemic problems and supporting teams to be more creative. Most recently she has been working for the UK Government, Mayor’s office, British Film Institute and many Local Authorities across the UK to tackle complex social problems and improving public services.

    Lingjing is a lead service designer at FutureGov, a digital and design company specialising in designing better public services. In the past ten years, FutureGov has helped more than a hundred local and national authorities across four continents think differently about public services.

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