Design Concept

All conceptual or proposal designs, whether self-initiated or created for a client or educational institution, which have been fully developed, but not yet brought to market or made available for pre-order. Due to the conceptual nature of the category, effective writing and visuals are critical, and entries should be fully described and illustrated to clarify the intent as much as possible. Note: This category is for Professional level entries only.

2017 Design Concept Jury

  • Jury Member

    Benjamin Hubert


    Benjamin Hubert is an award-winning British design entrepreneur, and founder of creative agency, LAYER. The new agency is the evolution of Benjamin Hubert Ltd. and is focused on experience-driven design for both the physical and digital worlds.

    Benjamin graduated from Industrial Design & Technology at Loughborough University in 2006, and began his career at DCA Design, the largest design consultancy in the UK. He moved to London in 2007 to work for internationally renowned design consultancy Seymour Powell as senior industrial designer on a variety of prestigious projects, including Eurostar interiors. He then joined Tangerine, the agency at which Jonathan Ive worked prior to Apple.

    In October 2010, at the age of 26, Benjamin founded Benjamin Hubert Ltd. with the aim of creating long-lasting products that would truly connect with people and become new heirlooms.

    Following five successful years of growth working with the world’s foremost interior product, luxury and consumer goods brands, Benjamin wanted to establish a platform to fully represent the studio’s multi-layered approach to design and its growing roster of creative partners.

    LAYER launched in September 2015, with a focus on creating meaningful experiences based on extensive research and human behaviours. The new holistic design practice incorporates a more diverse creative toolbox, including industrial design, mechanical and electrical engineering, user experience design, user interaction design, branding, and human-centred research.

    Benjamin has received a number of awards, including the RedDot Design Award, iF Design Award, and London Design Museum’s Designs of the Year.

  • Jury Member

    Jakob Kristoffersen

    Design- and Concept Manager

    Jakob Kristoffersen, by formal title; as Concept & Design Manager for B&O PLAY by Bang & Olufsen, doesn’t really say much. His craft is creative direction, but he sees the essence of his role in designing and nurturing EXPERIENCES, ideas – concepts. a Storyteller. Spending time understanding the unarticulated drivers of urban creative individuals. Curating design strategies and philosophies down to products answering those needs. Directing the creative process of concepts to realize these in luxuriously simple beautiful designs in tune with tones and styles in the time.
    Packs a background in start-ups in Silicon Valley, educated in Global Business Engineering and Innovation Management from Denmark, Business Administration and Design at Harvard Business School and Harvard University in Boston, business development in China, and a detour to management consulting. A fan of emotional- and rational passion. Speaks Chinese. Coat size 48.

  • Jury Member

    Max Fraser

    Design Commentator

    Max Fraser works as a design commentator across the media of books, magazines, exhibitions, video, and events to broaden the conversation around contemporary design. He delivers content and strategy for a variety of public and private bodies in the UK and abroad.

    He is the author of several design books including DESIGN UK and DESIGNERS ON DESIGN, which he co-wrote with Sir Terence Conran. He owns Spotlight Press, a publishing imprint, recent titles include LONDON DESIGN GUIDE and DEZEEN BOOK OF IDEAS. As a journalist, he writes for publications including Newsweek International, Financial Times, CNN Style and Blueprint. Previously, he worked as the Deputy Director of the London Design Festival from 2012-2015.

  • Jury Member

    Peter Bristol

    Director of Industrial Design, Oculus

    Peter Bristol's work blends form with function in uniquely appropriate ways making products that are inherently recognizable. His designs have been recognized across multiple genres with a broad array of patents and awards. Peter is currently director of industrial design at virtual reality company Oculus. Parallel to Oculus, Peter partners with design focused companies to create furniture, lighting and other goods.




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