Commercial Equipment

Operational equipment and systems designed for public, commercial, industrial, medical and scientific use. Examples include: machinery, medical instruments and devices, construction tools, transaction kiosks, weather instruments, etc.

2024 Commercial Equipment Jury

  • Jury Captain

    Afshin Mehin

    Lead Designer Card79

    Afshin Mehin is the founder of Card79, a creative studio based in San Francisco. The studio focuses on tackling complex and future-facing projects, working on everything from Brain Computer Interfaces to Autonomous Vehicles for agile Startups like Postmates as well as large companies like Amazon and Lululemon. Afshin’s experience blends the old and new, having worked for traditional furniture designers like BarberOsgerby and Terence Conran as well as futuristics institutions such as M.I.T. ’s Media Lab Europe and Elon Musk’s Neuralink.

  • Jury Member

    Anthony Prats

    Product Lead, Robotics & Automation Stealth Startup

    From creating lovable robot sidekicks to defining the future of food, Anthony Prats is a product and design leader with a decade of experience building category-defining hardware and software products. He got his start at Anki, helping to bring their Cozmo robot to life, built a molecular beverage printer at Cana, and explored the future of human-robot interaction at Google. He currently leads robotics and automation efforts at a stealth startup in the food space.

  • Jury Member

    Kendra Byrne

    Group Product Manager Google DeepMind

    Kendra is a Group Product Manager at Google DeepMind where she leads product innovation for new research products. For the last 5 years, Kendra has worked with teams to ground research in user-centered needs and help bring new technologies to life.

    Before joining Google DeepMind, Kendra held product leadership positions at X the Moonshot Factory, Bot & Dolly, and Formant. At X, she co-founded the project that graduated as Intrinsic, a robotics software and AI company at Alphabet. At Bot & Dolly, Kendra was responsible for developing easy to use interfaces for robotics in cinematography and visual eects.

  • Jury Member

    Rhys Newman

    Global Head of Design & User Experience ABB E-Mobility

    Rhys is the Global Head of Design & User Experience at ABB E_Mobility. He previously worked as a consultant and led multi-disciplinary Design teams at Google X's Everyday Robots, Casper Sleep, NOKIA, and Lego. He co-founded his entrepreneurial venture, OMATA in 2015.
    As a Design Leader, he has a reputation for building happy and motivated studios where designers want to work, creativity is the priority, and innovation happens. He is obsessed with nurturing cultures of creativity, optimism, and the value of Design and Designing as a perspective and a practice.
    Rhys has a Master’s Degree in Product Design from the Royal College of Art in London, and a First Class Bachelor of Arts Degree from the University of Wales, Cardiff, UK. He has been a part-time lecturer at Art Centre, Pasadena; Goldsmiths University, London; Denmark Design School, Copenhagen; and the Royal College of Art, London. He has also served on the jury of numerous competitions, was Chair of the IDSA IDEA Awards, and has multiple patents.